Social media analytics

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Social media analytics создатель Mind Map: Social media analytics

1. Integrations & Engagements

1.1. Monitoring

1.1.1. Several Sources

1.1.1.1. Blogs

1.1.1.2. Other social medium

1.1.1.3. Forums

1.1.1.4. Micro-blogs

1.1.1.5. News sites

1.1.1.6. Facebook

1.1.1.6.1. Likes

1.1.1.6.2. Reach of page

1.1.1.6.3. Individual posts

1.1.1.6.4. Number of people talking about your page and content

1.1.1.6.5. Friend of fans

1.1.1.6.6. Demographics

1.1.1.6.7. Page views

1.1.1.6.8. Unique visitors

1.1.2. Global Level

1.1.2.1. Mutiple Language

1.1.3. Real Time

1.1.4. Base on

1.1.4.1. Keyword

1.1.4.2. Monitored Profiles

1.1.5. Have A Inbox

1.1.5.1. All mentions here

1.2. Analytics

1.2.1. Who

1.2.1.1. Age

1.2.1.2. Locate

1.2.1.3. Influence

1.2.1.3.1. positive

1.2.1.3.2. neutral

1.2.1.3.3. negative

1.2.2. What

1.2.2.1. Top Conversations

1.2.2.2. Trends

1.2.3. When

1.2.3.1. Time to post

1.2.3.2. Time to get data

1.2.4. Which

1.2.4.1. Chanel brings me most success

1.3. Measurements

1.3.1. Exposure

1.3.1.1. Likes

1.3.1.2. Page views

1.3.1.3. Unique visitors

1.3.1.4. Post Reach

1.3.1.5. Demographics

1.3.1.5.1. Age

1.3.1.5.2. Country

1.3.1.5.3. Gender

1.3.1.6. Location

1.3.2. Engagement

1.3.2.1. Thee Levels

1.3.2.1.1. Low

1.3.2.1.2. Medium

1.3.2.1.3. High

1.3.2.2. Num of shares

1.3.2.3. Num of clicks/videos/links

1.3.2.4. Num of tags

1.3.3. Influence

1.3.3.1. Quality Tags, Comments

1.3.3.2. Sentiments

1.4. Features

1.4.1. Translation

1.4.1.1. required languge

1.4.2. Automatic sentiment

1.4.2.1. negative

1.4.2.2. positive

1.4.2.3. neutral

1.4.3. Publish new messages

1.4.3.1. multiple social profiles at once.

1.4.4. Report

1.4.4.1. daily, weekly, monthly

1.4.5. Interaction

1.4.5.1. with users directly

1.4.6. Organization

1.4.6.1. workflow

1.4.7. Notify

1.4.7.1. Complaint

1.4.7.2. Positive

1.4.7.3. Most Questions

2. Focusing on ANALYTICS

2.1. Description

2.1.1. Focus: real-time monitoring

2.1.1.1. PR

2.1.1.2. Sales

2.1.2. Oftenly used with type 3 (Integrations & Engagements)

2.1.3. User-friendly with marketing/sales staff

2.1.4. No long historical data

2.1.5. Provide analysis and auto analytics with charts/graphs/visualizations

2.1.6. Answer the 5 questions: WHO? say WHAT? at WHEN? WHERE? WHY it matters?

2.2. Competitors (not ranked)

2.2.1. Radian6 (MarketingCloud)

2.2.1.1. http://www.salesforcemarketingcloud.com/

2.2.1.2. Cả loại 2 và 3

2.2.1.3. Demo here: http://8d71e8427fdcc21f2067-84a1890711b0dd8128ddf7a206da0505.r9.cf1.rackcdn.com/wp-content/themes/lumens/img/pages/listen-product-image.png

2.2.2. Engagor

2.2.2.1. http://engagor.com/

2.2.2.2. Cả loại 2 và 3

2.2.2.3. Demo here: http://wordpress.engagor.netdna-cdn.com/cdn20/wp-content/themes/engagor/images/home/slide-insights.png

2.2.3. Brand24

2.2.3.1. http://brand24.co.id/produk/

2.2.3.2. Demo here: http://211.125.120.132/owncloud/public.php?service=files&t=05e6edf699263ae68968bc20e5f52618

2.2.4. Brandtology

2.2.4.1. http://brandtology.com/blog/dcms-v2-5

2.2.4.2. Compare with Bz here: http://211.125.120.132/owncloud/public.php?service=files&t=9b66e6fa092157b7bd6a299601b93d58

2.2.5. Simply Measured

2.2.5.1. http://simplymeasured.com

2.2.5.2. Demo here: https://app.simplymeasured.com/viewer/7fhjr7anlemxu7stcua3p6piqqdw6y/1002702

2.3. Features

2.3.1. 4 groups of ANALYTICS (Charts/Graphs/Vis)

2.3.1.1. VOLUME

2.3.1.1.1. Total mentions on all channels

2.3.1.1.2. Top channel with the largest share in total mention

2.3.1.1.3. Mention volume by date and time

2.3.1.1.4. Which Day with most mentions? Which Time with most mentions?

2.3.1.1.5. Top platform with the most mentions: Desktop VS Mobile VS Others

2.3.1.2. CONTENT

2.3.1.2.1. Sentiment Analysis

2.3.1.2.2. Top mentions with most engagements (likes, shares, comments, retweets, views...)

2.3.1.2.3. Top links with the most shares

2.3.1.2.4. Top domains/websites with the most mentions

2.3.1.2.5. Tagcloud of most used words/keyphrases

2.3.1.3. DEMOGRAPHICS

2.3.1.3.1. Age

2.3.1.3.2. Sex

2.3.1.3.3. Location

2.3.1.3.4. Language

2.3.1.4. INFLUENCERS

2.3.1.4.1. Most active users (posted the most mentions)

2.3.1.4.2. Users with the most followers/friends

2.3.1.4.3. Users with the most engagements (likes, shares, comments, retweets, favorited...)

2.3.2. Export charts/graphs/vis

2.3.2.1. 1 2 3 4 5

2.3.3. Many types of reports: single channel only, multiple channels, comparions...

2.3.3.1. 5

2.3.4. Compare multiple keywords/terms simultaneously

2.3.4.1. 1 2 3 4 5

3. Providing DATA

3.1. Example sources here: http://211.125.120.132/owncloud/public.php?service=files&t=c439c03f2cbf216bcf9d2287be96e385

3.2. Features

3.2.1. Provide data from specific sources (crawlers)

3.2.1.1. Timely extract data

3.2.1.2. Alllow users to identify which, where, when, How to extract data

3.2.2. Prepare data in a certain format (XML,EXCEL,PDF,...)

3.2.2.1. How to provide reports: email, webservice, web-based

3.2.3. Provide relevant data of tracking keywords

3.2.3.1. Remove spam data

3.2.3.2. Sentiment analysics

3.2.3.3. Analytics features

3.2.4. Ranking monitor

3.2.4.1. Provide valuable keyword ranking information

3.2.4.2. Competitor analysis

3.2.4.3. Integration with Google Analytics

3.2.4.4. Visual data

3.3. Competitors

3.3.1. Mozenda

3.3.1.1. Famous in web crawlers

3.3.1.2. Good User Interface, easy to use

3.3.1.3. Demo: http://www.mozenda.com/video01-overview

3.3.1.4. Not keyword monitoring

3.3.2. Socialmention.com

3.3.2.1. Search keywords on all sources (web, blog, socialnetwork,...)

3.3.2.2. Sentiment analysics

3.3.3. Trackur

3.3.3.1. Monitor multiple keywords

3.3.3.2. Sentiment analytics

3.3.3.3. Influencer analytics

3.3.3.4. No crawlers

3.3.3.5. http://211.125.120.132/owncloud/public.php?service=files&t=442cf03301aed45286ff19703b78b005

3.3.4. GOLA CRAWLER

3.3.4.1. Vietnameses competitors

3.3.4.2. Crawl and store data

3.3.4.3. Not have a public service (have to contact)

3.3.5. Seorankmonitor

3.3.5.1. Keyword Ranking Monitor

3.3.5.2. Integration with Google Analytics

3.3.5.3. http://211.125.120.132/owncloud/public.php?service=files&t=60714466e4488aada036d020c9b5e34a

4. Plan

4.1. Goals

4.1.1. Goal 1

4.1.2. Goal 2

4.2. Rules

4.2.1. Session Rule 1

4.2.2. Session Rule 2

4.3. Define Problems

4.4. Capture Ideas

4.5. Prioritize Ideas

4.6. Define Action Points

5. Ideas

5.1. Idea 1

5.1.1. Sub Idea 1

5.1.2. Sub Idea 2

5.2. Idea 2

5.3. Idea 3

5.4. Idea 4

6. Prioritize Ideas

6.1. High Priority

6.2. Medium Priority

6.3. Low Priority

7. Product type REFERENCE HERE: http://bit.ly/social-dashboard-framework