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MIL создатель Mind Map: MIL

1. Lesson 1: What is Media?

1.1. Media entails the technical and artistic creation and delivery of information.

1.1.1. The communication process Shannon-Weaver Model of Communication

1.1.2. The Feedback Mechanism To know if the message was effective

1.1.3. Media as an Information Industry Film industry Publishing industry Broadcast industry Photography industry

1.1.4. Media as a culture of Entertainment K-Pop Telenovela

1.2. Kinds of Media

1.2.1. Traditional Media Print media Broadcast Media Film/Cinema

1.2.2. New Media Internet Mobile technology

1.2.3. Social Media Facebook Instagram

1.2.4. Mobile Communications Technology Smartphones Tablets

1.2.5. Related and Emerging Technologies Gaming consoles Mobile gadgets Smart eyewear Smart watch

2. Lesson 3: Understanding Media: Aesthetics of the Image, Text, and Audio

2.1. Framing and Reading

2.1.1. Newspapers and journalism Newspaper Headlines Opinion Entertainment Lifestyle Technology Business Sports Journalism Collecting, writing, editing and presenting news, etc.

2.1.2. Books, Comics, Magazines, and the Publishing Industry Literature Novels Novelettes Trade books Picture books Children's book Art book

2.1.3. Photography and Timeless Image Concepts Where's the camera located? Is it near or far from the subject? Where is the camera places? Is it higher or lower than the subject? What is the main focus of the shot? What are the secondary elements of the shot?

2.2. Framing and Listening

2.2.1. Radio and Evoking Imagination Most popular form of mass media all over the world. Somehow serves us from the "background`' in our daily life. Has become the immediate source of music and news.

3. Lesson 4: Understanding Media: Aesthetics of Film and TV

3.1. The Film Form

3.1.1. Modes of Film Production Preproduction Production Stage Postproduction Stage Film Formats Narrative Documentary Animation Experimental

3.1.2. Film Image Composition The relationship of objects and people (with each other or amongst themselves) The play of light and dark (how the bright parts interact with the dim parts) The colors and their patters The position of the camera and the angles used to frame the subjects

3.1.3. Motion Framing Concepts Camera Zoom Dolly Tilt Truck Pan Focus Pedestal Character/s in the frame

3.2. The TV Broadcast

3.2.1. Kinds of TV Shows Informative Programming Discovery Channel National Geographic Channel Kapwa ko Mahal ko UNTV-37 Entertainment Programming Saturday Night Live Takeshi's Castle Who Wants To Be A Millionaire? Survivor Big Brother American Idol The Voice Miss Universe Oscars

3.2.2. TV Show Anatomy and Advertising TV Show should have breaks between segment Commercial break

3.3. Crafting Media Messages

3.3.1. Creating Meaning in Audio Production

3.3.2. Creating Meaning in Image Production Color combinations LIghting Balance of Major and Minor Elements/Characters in the Scene Framing

3.3.3. Creating Meaning in Audiovisual Production Audio book Visual component

4. Lesson 2: Media Then and Now

4.1. Brief history of Media

4.1.1. Pre-industrial age Chauvet cave paintings Clay and ston tabelts Movable type Barks of trees, boned of animals/sticks Woodblock printing Printing press

4.1.2. Industrial Age Newspaper Pamphlets Kodak camera Telephone Gramophone Kinetoscope Radio Magazines Photography Telegraph Phonograph Turntables Cinematographe Television

4.1.3. Electronic Age Fax machine Cellphone Cable Sattelite Technology Radio set Television set Sony Walkman Sony Discman VHS Short-lived discs VCDs DVDs Internet

4.1.4. Digital Age Personal computers Windows DSLRs iPod Online newspaper

4.2. Brief History of Philippine Media

4.2.1. Pre-Colonial Traces Alibata Baybayin Umalohokan

4.2.2. The European Film Import Carlo Naquera CInematographe Film Dalagang Bukid Dawn of Freedom Studios LVN Studios Premiere Productions Lebran Sampaguita Pictures Regal Films Viva Films Star Cinema GMA Films

4.2.3. The Print Industry and Filipino Freedom Newspaper Del Superior Govierno Veritas La Solidaridad The Philippine Daily Inquirer The Manila Times Manila Bulletin WE Forums Business Day Novels El Filibusterismo Noli Me Tangere Magazine Photo News Jingle Chordbook Magazine Mr. And Mrs. Jingle SongHits Cosmopolitan Liwayway Magazine Comics Matsing at Pagong Kenkoy Darna Dyesebel Captain Barbell

4.2.4. Broadcast Industry Electrical Supply Company KZKZ Radio Corporation of the Philippines KZRF/DZRH Mediums Used Telegraph Telephone System Phonograph Records Philippine Broadcast System (PBS) Bolinao Electronics Corporation (BEC) Alto Broadcasting System (ABS) DZAQ-TV Channel 3 DZTM-TV Channel 5 Republic Broadcasting System (RBS) DZBB-TV Channel 7

4.2.5. Local Online Media March 1944, Philippines connected to the Internet Philippine Network Foundation (PHNET) Bulletin Board System (BBS) Philippine FidoNet Exchange Social Media Filipinos Most Use Facebook Twitter

4.3. The State of Media Today

4.3.1. From Globalization to Glocalization MTV MTV Europe MTV Asia MYX

4.3.2. The Local Landscape Philippine Daily Inquirer PDI Northern Luzon PDI Mindanao Sun Star Foreign programs and dubbed in Filipino Independent films

4.4. Media Ownership

4.4.1. Mainstream Media Commercial run-type of medis Disney Corporation ABS-CBN

4.4.2. Alternative and Independent Media Alternative Social justice advocates Independent Cinemalaya Independent FIlm Festival

4.4.3. Community Media Graphic community Location-based media products Community of Identity LGBT Community

4.4.4. State-Owned Media Radio Television Malacanang (RTVM)

5. Lesson 5: Understanding Media: Aesthetic of New Media

5.1. Deconstructing New Media

5.1.1. New Media Technology: Convergence and Characteristics DSLR Piracy Streaming iTunes Wikipedia

5.1.2. New Media as Multimedia Single media could contain several forms of media

5.1.3. New Media Transitions: from Synergy to Transmedia Synergy Maximizing the economic opportunities within its conglomerate Transmedia Stories that unfold across multiple media platforms, with each medium making distinctive contributions to our understanding of the (story) world.

5.2. Intersecting Traditional Media and New Media

5.2.1. Journalism + Internet = Blogging Blogger.com Wordpress.com

5.2.2. Broadcasting + Internet = Podcast Video podcast

5.2.3. Film + Internet = YouTube YouTube Vimeo

5.3. Transitioning Media, Transitioning Users

5.3.1. Digital Native Inhabited the terrain of the Internet from childhood

5.3.2. Digital Immigrant Came lately to Net communication

6. Lesson 6: Understanding Media: Aesthetic of Social Networking

6.1. Deeper Understanding of Social Media

6.1.1. What is Social Netowrking? A supportive system of sharing information and services among individuals and groups having a common interest Kinds of Social Media and Its Varying Use Print-based Audio-based Photo-based Video-based Social Networking Sites

6.1.2. Relevance of Social Media in Today's Society Personal Communications Viber WeChat Line Skype Black Berry Messenger Business and Customer Care Tools Skype Twitter Facebook pages MOVE App Social Services and Governance Project NOAH MMDA's Twitter account DepEd's Facebook and Twitter account Educational Tools Films or TV Shows TV Network Programs Facebook to create groups E-books Advocacy Campaigns for Social Change Million People March Against Pork Barrel Arab Spring Traditional Media Coverage and Social Media Enhancement CNN's iReport web page ABS-CBN's Bayan Mo iPartrol Mo GMA 7's YouScoop Rappoer.com's MovePH Entertainment Portals