MASS COMMUNICATION

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MASS COMMUNICATION により Mind Map: MASS COMMUNICATION

1. TYPES

1.1. verbal

1.1.1. inter-personal

1.1.2. group

1.1.3. mass

1.1.4. persuasion & rhetoric

1.1.4.1. deliberative

1.1.4.2. epideictic

1.1.4.3. forensic oratory

1.2. non-verbal

1.2.1. intra-personal

1.2.2. body language

1.2.3. road blocking

1.2.4. nation personification

1.2.5. kinesics

1.2.6. microencapsulation

1.2.7. haptics

1.2.8. appearance & dressing

1.2.9. paralanguage

1.2.10. speed of speech

1.2.11. laughter

1.2.12. time and space

1.2.13. planogram

1.2.14. right ear advantage

2. COMPONENTS

2.1. source

2.2. sender

2.3. channel

2.4. receiver

2.5. destination

2.6. message

2.7. feedback

2.8. context

3. MODELS

3.1. ARISTOTLE'S MODEL

3.2. HAROLD LASSWELL (1948)

3.3. SHANNON & WEAVER (1949)

3.4. THEODORE M. NEWCOMB (1953)

3.5. SCHRAMM & OSGOOD (1954)

3.6. GEORGE GERBNER (1956)

3.7. WESTLEY & MACLEAN (1957)

3.8. DAVID BERLO (1960)

3.9. DANCE'S HELIX MODEL (1967)

3.10. DEVITO'S INTERACTIVE MODEL (2003)

3.11. DAVIS FOULGER (2004)

4. BARRIERS

4.1. physical/environmental

4.2. language/semantic/linguistic

4.3. psychological

4.4. socio-cultural

5. TRENDS

5.1. MASS SOCIETY

5.1.1. GEIMENSCHAFT

5.1.2. GESELLSCHAFT

5.1.3. PROPAGANDA

5.1.3.1. FREUDIANISM

5.1.3.2. BEHAVIORISM

5.1.3.3. MAGIC BULLET THEORY

5.1.3.4. NOAM CHOMSKY AND EDWARD HERMAN'S FIVE FILTERS OF PROPAGANDA MODEL

5.2. LIMITED EFFECTS

5.2.1. CATHARSIS

5.3. CRITICAL CULTURAL

5.3.1. KNOWLEDGE GAP

5.3.2. AGENDA SETTING

5.3.3. SPIRAL OF SILENCE

5.4. MEANING MAKING

5.4.1. USES GRATIFICATION MODEL

6. THEORIES

6.1. RESEARCH PARADIGM (ONTOLOGY & EPISTEMOLOGY)

6.1.1. POSITIVISM

6.1.2. CONSTRUCTIVISM

6.1.3. PRAGMATISM

6.2. POST-POSIVITISM

6.3. CULTURAL

6.4. NORMATIVE

6.5. CRITICAL

6.6. ATTITUDE CHANGE

6.6.1. COGNITIVE DISSONANCE

6.6.2. COGNITIVE CONSISTENCY

6.7. CULTIVATION ANALYSIS