MARKETING CHANNEL

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MARKETING CHANNEL により Mind Map: MARKETING CHANNEL

1. Freight Forwarders and Supplemental Carriers

1.1. Act as transportation intermediaries , consolidating shipments to gain lower rates for their customers

2. The function of marketing channel

2.1. 1. Facilitating the exchange process by reducing the number of marketplace contacts necessary to make a sale

2.2. 2. Adjusting for discrepancies in the market's assortment of goods and services via sorting

2.3. 3. Standardizing exchange transactions by setting expectations for products

2.4. 4. Facilitating searches by both buyers and sellers

3. Types of Marketing Channels

3.1. 1. Marketing intermediary

3.2. 2. Resellers

3.2.1. Retailers

3.2.2. Wholesaler

3.3. 3. Brokers

3.3.1. Agents

3.4. 4. Facilitators

3.4.1. Transportation companies

3.5. 5. Service firms market

3.5.1. Haircuts, manicures, and dental cleanings all operate through short channels

4. Channel Strategy Decision

4.1. Selecting a marketing channel

4.1.1. market factors

4.1.2. Product factors

4.1.3. Organizational factors

4.1.4. Competetive factors

4.2. Determining distribution intensity

4.2.1. Intensive Distribution

4.2.2. Selective Distribution

4.2.3. Exclusive Distribution

4.2.4. Legal Problems of Exclusive Distribution

5. Channel Management and Leadership

5.1. Channel conflict

5.1.1. Horizontal Conflict

5.1.2. Vertical Conflict

5.1.3. The Grey Market

5.2. Achieving Channel Cooperation

6. Logistic and Supply Chain Management

6.1. Enterprise Resource Planning(ERP)

6.1.1. An integrated software system that consolidates data from among the firm's units.

6.2. Radio Frequency Identification (RFID)

6.2.1. Uses a tiny chip with identification information that can be read by radio frequency scanner from a distance is placed on an item.

6.3. Logistical Cost Control

6.3.1. Third-Party Logistics

7. Physical Distribution

7.1. Customer-Service Standards

7.2. Transportation

7.2.1. Classes of carriers

7.2.1.1. Common carriers

7.2.1.2. Contract carriers

7.2.1.3. Private carriers

7.2.2. Major Transportation Modes

7.2.2.1. Railroads

7.2.2.2. Motor Carriers

7.2.2.3. Water Carriers

7.2.2.4. Pipelines

7.2.2.5. Air Freight

7.3. Warehousing

7.3.1. Automated Warehouse Technology

7.3.2. Warehouse Locations

7.4. Inventory Control System

7.4.1. Vendor-managed inventory (VMI)

7.5. Order Processing

7.5.1. 1. Conducting a credit checks

7.5.2. 2. Keeping a record of the sale

7.5.3. 3. Making approriate accounting entries

7.5.4. 4. Locating orders, shipping them and adjusting inventory records

7.6. Protective Packaging and Material Handling

7.6.1. Materials handling system

8. Vertical Marketing Systems

8.1. Corporate and administered systems

8.2. Contractual systems

8.2.1. Wholesaler-Sponsored Voluntory Chain

8.2.2. Retail Cooperative

8.2.3. Franchise