Marketing plan

Plan your projects and define important tasks and actions

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Marketing plan von Mind Map: Marketing plan

1. Swiss market position

1.1. market overview

1.1.1. aricles

1.1.1.1. country report - switzerland

1.1.1.2. wine industry profile - switzerland

1.2. Segmentaton

1.2.1. existing customers or potential customers

1.2.2. situation that allowed you to have a point of entry for this sales proposal

1.3. Competitive environment

1.3.1. blue ocean/red ocean

1.3.2. description of competitors who sell to the same people

1.3.3. positioning map

1.4. differentiation

1.4.1. value proposition

1.4.2. marketing mix

1.4.2.1. product

1.4.2.1.1. value offer

1.4.2.1.2. process

1.4.2.1.3. product range

1.4.2.1.4. quality

1.4.2.2. price

1.4.2.3. promotion

1.4.2.3.1. selling strategy

1.4.2.3.2. marketing strategy

1.4.2.4. place

1.4.2.4.1. distribution channel

1.4.2.5. people

1.4.2.5.1. suppliers

1.4.2.5.2. employees

1.4.2.5.3. upstrem partners

1.5. Porters 5 forces

2. Hong Kong

2.1. Description of the industry

2.1.1. Articles

2.1.1.1. country profile - wine in China

2.1.1.2. evolution of foreign wine demand in China

2.1.1.3. the globalisation of the wine industry new world, old world and china

2.1.1.4. Wine consumption in Hong Kong

2.1.1.5. wine industry profile - hong kong

2.1.2. drivers for the industry

2.2. Competitive environemt

2.2.1. top 3 competitor

2.2.1.1. brand awarness

2.2.1.2. value to customer

2.2.1.3. product range

2.2.1.4. quality

2.2.1.5. availability

2.2.2. blue ocean strategy

2.2.2.1. uniqness

2.2.2.2. value proposition

2.3. Segmentation

2.3.1. Differentiation for the industry market

2.3.2. target groups

2.3.3. articles

2.3.3.1. The Chinese wine market a market segmentation study

2.3.4. segmentation

2.3.4.1. goegraphic

2.3.4.2. demographic

2.3.4.3. psychograpic

2.3.4.4. income

2.4. PESTEL

2.5. Marketing mix

2.5.1. product

2.5.1.1. do we adapt it ?

2.5.1.1.1. if no why ?

2.5.2. Price

2.5.2.1. strategy

2.5.2.1.1. same price in all channels/segments?

2.5.2.2. articles

2.5.2.2.1. willingness to pay for red wine in china

2.5.2.2.2. Factors that Affect Willingness to Pay for Red Wines in China

2.5.3. promotion

2.5.4. place

2.5.4.1. channel distribution

2.5.4.1.1. supply chain

2.5.5. people

2.5.5.1. how do we hire people ? eg expats, locals,

2.5.5.2. external promoters

2.5.5.3. upstream partners

2.6. Supply chain

3. Red wine brand

4. SWOT analysis

4.1. wot