1. sby
2. facts
2.1. hanya 12% product owner mempersiapkan product launch dg sangat baik
2.1.1. 88% sibuk setelah hari peluncuran
2.2. marketing begins BEFORE the product is launched -SETH GODIN
2.3. pre launch berbeda dgn annoucment
3. 1. product marketable
3.1. 3 kunci laris
3.1.1. 1. dibutuhkan pasar
3.1.2. 2. bisa memecahkan masalah
3.1.3. 3. trend/ramai diperbincangkan
4. 2. Preparation
4.1. details
4.1.1. nama produk
4.1.2. slogan produk
4.1.3. domain website
4.1.4. hosting website
4.1.5. akun sosmed
4.1.6. database email
4.1.7. schedule launching
4.1.8. pricing strategy
4.2. Photo & Design
4.3. video
4.3.1. testimoni
4.3.2. cara daftar
4.3.3. cara pakai aplikasi
4.4. Swipe n Copy
4.4.1. Skrip PLC 1,2,3
4.4.2. Copywriting Launching
4.4.3. Story hari ke 2
4.4.4. Story hari ke 3
4.4.5. Story hari ke 4
4.4.6. Story hari ke 5
4.4.7. Story hari ke 6
4.4.8. Copywriting Penutupan, Anticipation
5. 3. Resource
5.1. Menggunakan Tim TOI Pusat
5.1.1. digital marketing
5.1.2. advertiser
5.1.3. content writer
5.1.4. copywriter
5.1.5. web designer
5.1.6. graphic designer
5.1.7. customer services
5.2. Bikin IG : Infotoi.SBY
6. 4. Sales Funnel
6.1. Traffic Source
6.1.1. Lakmi
6.1.2. Sohib
6.1.3. Ustadz2
6.2. hierarcy effect
6.2.1. awareness
6.2.2. knowladge
6.2.3. liking/follow
6.2.4. prefrence
6.2.5. conviction
6.2.6. purchase
6.3. product funnel
6.3.1. lead magnet
6.3.2. tripwire
6.3.3. core offer
6.3.4. profit maximiser
6.3.5. return path
7. 5. Strategi Pre-Launch
7.1. anotomi sales page
7.1.1. 1. driven headline / manfaat utama
7.1.2. 2. Desire / Tunjukkan kita ngerti keinginan mereka
7.1.3. 3. Powerful Analogy - gunakan analogi perumpaan
7.1.4. 4. original story - kenapa kita buat produk tsb
7.1.5. 5. inspire Hope - mereka bakal jadi apa setelah beli produk ini
7.1.6. 6. giveaway content - kasih informasi, fakta, data terkait produk
7.1.7. 7. proof. - testimoni alumni
7.1.8. 8. what is it - nama produk dan fiturnya
7.1.9. 9. who need it - siapa yang cocok beli
7.1.10. 10. what makes it different - detail beli dan hot button buyer
7.2. story berseri
7.2.1. s1 : opportunity/kesempatan, potensi, peluang, ide, konsep, sejenisnya
7.2.1.1. 1 video
7.2.2. s2 : how to/cara kerja
7.2.3. s3 : proff :, result, case studies, testimony
7.2.4. s4 : offer, detail produk anda
7.3. email berseri
7.3.1. E1 : h-30 goal/desire
7.3.2. E2 : h-20 Trust
7.3.3. E3 h-10 bonding
7.3.4. E4 h-7 proof
7.3.5. E5 h-3 Proof
7.3.6. E6 h-1 attention
7.3.7. e7 H offer join
8. 6. Angle Promo//Conversion
8.1. buying motivate
8.1.1. prestige (gengsi)
8.1.2. love (cinta)
8.1.3. curiousity (penasaran/keingintahuan)
8.1.4. imitation (ingin sama)
8.1.5. fear (rasa takut)
8.1.6. rivalry (persaingan)
8.2. 8 persuassion factor
8.2.1. timbal balik
8.2.2. komitmen
8.2.3. bukti sosial
8.2.4. kesukaan
8.2.5. kelangkaan
8.2.6. otoritas
8.2.7. alasan
8.2.8. pelabelan
8.3. life force 8
8.3.1. 1. survival
8.3.2. 2. enjoyment
8.3.3. 3. freedom for fear
8.3.4. 4. sexual companionship
8.3.5. 5. comfortable living condition
8.3.6. 6. to be superior
8.3.7. 7. care and protection
8.3.8. 8. social approval
8.4. mashlow hierarchy
8.4.1. self actualization
8.4.2. esteem
8.4.2.1. self esteem
8.4.2.2. confidence
8.4.3. love/belonging
8.4.3.1. friendship
8.4.3.2. family
8.4.3.3. sexual intimacy
8.4.4. safety
8.4.4.1. security body
8.4.4.2. employment
8.4.4.3. resources
8.4.4.4. morality
8.4.4.5. family
8.4.4.6. health
8.4.4.7. property
8.4.5. physiological
8.4.5.1. breathing
8.4.5.2. food
8.4.5.3. water
8.4.5.4. sex
8.4.5.5. sleep
8.4.5.6. homeostatis
8.4.5.7. excretion
9. 7. JV Partner
9.1. do
9.1.1. 1. buat daftar nama JV yang dikontak
9.1.2. 2. lakukan kontak secara personal
9.1.3. 3. berikan sampel dan akses produk
9.1.4. 4. minta bantuan untuk promote
9.1.5. 5. kasih link JV page
9.1.6. 6. buat jv contest, speed contest, daily contest
9.1.7. 7. siapkan marketing kit dan banner promo
9.1.8. 8. sediakan email swipe dan ads copy
9.1.9. 9. menghitung hadiah dan reward JV contest
9.1.10. 10. komporin para JV
9.2. type JV
9.2.1. distributor
9.2.2. reseller
9.2.3. agent
9.2.4. influencer
9.2.4.1. mario irwansyah
9.2.4.2. hannan attaki
9.2.4.3. handy boni
9.2.4.4. ust Maliki
9.3. jv page
9.3.1. launching date
9.3.2. jv price
9.3.3. benefit produk
9.3.4. optin form
9.3.5. video jv invite
9.3.6. track record
9.3.7. product info
9.3.8. testimonial
9.3.9. why must join
9.3.10. promo tools
9.3.11. jv bonus
9.3.12. contact detail
9.3.13. term & aggreement
9.3.14. signature
10. 8. Promosi//traffic source
10.1. traffic source
10.1.1. email
10.1.2. fb ads
10.1.3. google adwords
10.1.4. blog
10.1.5. marketplace
10.1.6. viral post
10.1.7. IG Ads
10.1.8. endorse
10.1.9. channel
10.1.10. WA Group
10.2. extreme traffic line
10.2.1. sms blast jam 7 pagi
10.2.2. email broadcast jam 10 pagi
10.2.3. wa broadcast jam 1 siang
10.2.4. phone call jam 4 sore
10.2.5. fb retargeting & google adword sepanjang hari
11. 9. Monitoring Launching
11.1. keberjalanan strategi
11.2. jumlah traffic
11.3. jumlah invoice
11.4. jumlah sales
11.5. jumlah buyer
11.6. keluhan / resistensi market
12. 10. Followup Brutal
12.1. followup
12.1.1. sms blast
12.1.2. wa broadcast
12.1.3. email broadcast
12.1.4. fb retargeting
12.1.5. google adword
12.1.6. phone channel
12.2. teknik followup
12.2.1. ajukan pertanyaan
12.2.2. asumsikan beli
12.2.2.1. jgn lupa kata sebelum
12.2.3. tunjukkan testimoni
12.2.4. tanyakan alasan beli
12.2.5. tawarkan bantuan
12.2.6. to the point
12.3. jadwal followup
12.3.1. pagi jam 9
12.3.2. siang jam 13
12.3.3. malam jam 20
12.3.4. sepanjang hari