Social Media Management

Using social media tools to promote, and monitor brands, products and online identity. Delivered by Helen Baxter of Mohawk Media.

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Social Media Management by Mind Map: Social Media Management

1. Your

1.1. Whois?

1.2. - $30 p.a.

2. Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

3. Case Studies & Resources

3.1. Social Media Stars

3.1.1. Tweet This Book Pay with a Tweet Vaughn Davis Advertising is a wall - social is a window

3.1.2. @giapo Giapo Gelato, Queen's Street Auckland Celebrity flavours Tweetups In store Tweetstreams on LCD screen Make a 20 second video for You Tube Give giapo your organic fruit Get gelato back Media Streams Giapo Facebook page Mad about Giapo Personal Blog You Tube: The Giapo Way Brand: Heart. Healthy, responsive, local, friendly, charitable, passionate

3.1.3. @thewinevault The Wine Vault Facebook Wine Vault page Wine Vault TV 7,000 views a week You Tube Wine Marketing Blog

3.1.4. ASB Facebook branch

3.1.5. 10 Experts reveal their secrets

3.2. Links & Guides

3.2.1. Social Media Guide

3.2.2. The essential guide to Social Media

3.2.3. Read Write Web

3.2.4. Mashable Social Media News & web tips!/mashable

3.2.5. Socialnomics

3.2.6. Diigo: Web 2.0 Tools

3.2.7. Make Marketing Work

3.3. NZ Media on Twitter

4. Mindmap address


5. Social Media

5.1. Social Media Revolution

5.2. old media is one way

5.2.1. read

5.2.2. listen

5.2.3. watch

5.3. social media is two way

5.3.1. read & comment

5.3.2. watch & tweet

5.4. transparent

5.5. open information access

5.6. collaboration

5.7. participation

5.8. crowdsourcing

5.9. engagement

5.10. Activities

5.10.1. PR

5.10.2. Customer service

5.10.3. Collaboration

5.10.4. Networking

5.10.5. Learning

5.10.6. Marketing

6. Media Monitoring & Management

6.1. Google Alerts

6.1.1. Track keywords in new, blogs, web, video, groups

6.1.2. Exercise: Set up Google Alerts

6.2. Twitter Hash tags

6.3. New Search tools

6.4. Influence Measurement

6.4.1. Klout

6.4.2. PeerIndex

6.4.3. Empire Avenue

6.5. Cross Posting

6.5.1. Tiksoo

6.5.2. Pixelpipe mobile publishing

6.6. Social Mention

6.7. Hootsuite

6.7.1. Cross posting

6.7.2. Post to multiple twitter, Facebook & linked in accounts

6.7.3. Track hashtags

6.7.4. Exercise: Set up Hootsuite account

6.7.5. Set up Autopublish to Twitter from RSS in Hootsuite

7. Social Media Networks

7.1. Work your social networks

7.1.1. 33 Million People in the Room

7.2. Twitter

7.2.1. Two way info flow

7.2.2. Follow your heroes

7.2.3. track #hashtags

7.2.4. Twitter tips Add an avatar image & bio Send a tweet Follow people you know Follow your heroes How to set up a Twitter page, profile, lists Tutorial Video How to get the most out of your 140 characters Short URLs Shorten, share, measure

7.2.5. Twitter Apps Twibbon Campaigns Events - Twijector Topsy Measurement Twitter lists hashtags Tweriod - when to tweet? Pay with a Tweet Qwitter Retweets

7.3. Facebook

7.3.1. Groups v Pages

7.3.2. Events How to organise an event on Facebook

7.3.3. Manage Privacy settings! Stay current

7.4. Linked In

7.4.1. Business networks

7.4.2. Ask questions, join groups, professional profile - CV

7.4.3. Ten ways to use Linked In

7.4.4. Linked In learning centre

7.4.5. How to use Linked In

7.4.6. Superguide to Linked In

7.4.7. Add Helen Baxter: Linked in [email protected]

8. Presenter

8.1. Helen Baxter, Mohawk Media

8.2. Linked In:

8.3. [email protected]

8.4. Mohawk Media


8.4.2. People In Your Neighbourhood

8.4.3. Digital NZ

8.4.4. Creative Commons NZ

8.5. MsBehaviour

8.5.1. DJ / VJ / Creative ID

8.5.2. The MsBehaviour Files


8.5.4. Makertorium TV

9. Branding & Identity

9.1. Online ID, Brand, Username, Tag

9.2. Namechk

9.3. Check Search engines

9.3.1. Google

9.3.2. Bing

9.3.3. Dogpile

9.4. Check Companies House

9.5. NZ Trademark?

9.5.1. $100 + GST

9.5.2. Protects name & logo in NZ

9.5.3. Need to register Trademark in every territory

9.5.4. Own your Identity before someone else does

10. Strategy

10.1. Social Strategy

10.1.1. Define Why? What is your motivation? Digital word of mouth Markets are conversations Listen and learn Who? Who are you trying to reach? Go where the eyeballs are Need support from the top Where? What channels will you focus on? What? Not just about selling or PR What do you want to communicate Is it aligned with your business strategy? How? How will you know if your plan is working? Embrace transparency Welcome feedback & engage When? When will you start? When will you manage your networks? How much time can you spend? It will take time to get results

10.2. Content Strategy

10.2.1. Define tone, content, time, regularity and tags

10.2.2. Start with desired outcomes and work backwards

10.2.3. Active engagement over numbers

10.2.4. Answer questions - be an expert

10.2.5. "Light lots of little fires"

10.2.6. Grow a large digital footprint Focus on one brand Track your feedback Manage your brand Brands take to time to grow Tagging & metadata Tags & the Semantic Web blogs, you tube, #twitter Goodwill & reputation Intangible assets