Patient Education and Advocacy in the Biotech Industry

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Patient Education and Advocacy in the Biotech Industry by Mind Map: Patient Education and Advocacy in the Biotech Industry

1. Innovative Training Trends

1.1. Microcredentialing

1.1.1. Skills specific or competency based education provides organizations and employees to be recognized for achieving specific learning competencies, rather investing time and expense in a traditional higher education degree (Morrison, 2015).

1.2. Social Learning

1.2.1. Collaboration and the access of learning through Professional Learning Networks allows employees to engage in learning with and from both peers and experts outside of a formal institutional setting (Kapp, 2016).

1.3. Learning on the Go

1.3.1. The use of mobile devices allows employees to access learning at their fingertips. Specific applications, videos, or topic-specific modules are examples of methods that can support employee learning outside of a formal learning environment (Morrison, 2015).

1.4. Gamification

1.4.1. Gamification engages learners with the use of a story and providing immediate feedback, and also helps with motivation as learners experience "the freedom to fail" and learn from mistakes in a safe environment (Kapp, 2016).

2. Goals to Proactively Address the Trends

2.1. 1. Trainers will establish or access skills competency training certification programs within 6 months that will support and enhance skills, knowledge or abilities specific to the the Education Manager role.

2.2. 2. Managers will initiate opportunities for Education Managers to engage in peer collaboration through the use of technology tools such as Wikis or Blogs within the next 30 days.

2.3. 3. IT and Trainers will identify and select appropriate learning apps within the next 60 days that Education Managers can access for Learning on the Go.

2.4. 4. IT and Trainers will identify gamification applications within 90 days that can be used for virtual role play for Education Managers to practice objection handling and difficult conversations.

3. Strategies to Proactively Address the Trends

3.1. 1. Introduce a training trend one at a time over the course of the next 6-9 months and give employees an "assignment" to practice using the new techniques or tools.

3.2. 2. Get management buy-in so that the value of learning is supported and reinforced and that new tools and techniques are used by management, too.

3.3. 3. Reinforce the "What's in it for Me?" question by reinforcing how learning can be used to support and improve work (The Sergay Group, Ltd, 2011).

3.4. 4. Align training strategies with organizational goals to help identify employee learning needs and performance gaps (Burley, n.d.).

3.5. 5. Implement a follow-up or mentoring program to ensure that employees understand, are able to access and utilize new tools and techniques (Chief Learning Officer, 2012). Rewards or recognition may be helpful in encouraging or reinforcing new learning behavior.

4. References:

4.1. Burley, K. (n.d.) How to develop an effective training strategy. Retrieved from

4.2. Chief Learning Officer. (2012). How to implement a complete training system. CLO Media. Retrieved from

4.3. Kapp, K. M. (2016). 5 learning tech trends to watch in the next 5 years. Association for Talent Development. Retrieved from

4.4. Morrison, D. (2014). Three trends that will influence learning and teaching in 2015. Online learning insights: A place for learning about online education. Retrieved from

4.5. Sergay Group (2011). How to develop an organizational training strategy. Retrieved from