Coachella 2017

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Coachella 2017 by Mind Map: Coachella 2017

1. Instagram

1.1. Celebrity promotion --> Kylie Jenner & Katy Perry

1.2. 1.2 million international followers

1.3. Professional photography from the festival and video highlights

1.4. #coachella (3,023,322)

1.5. Promotion of artists/acts

1.6. Link to coachella website

1.7. 'Directions' section that redirects you to Apple Maps

2. Snapchat

2.1. Artist promotion

2.2. Custom Snapchat filters

2.3. Brand Promotion e.g. Victoria's Secret

2.4. Featured news section on Snapchat e.g. Daily Mail & Cosmopolitan

2.5. 'Our Stories' live feature, over 40 million views

3. Website

3.1. Displays information about festival and FAQs such as 'trip planning' and the lineup of artists

3.2. Links to different social media platforms

4. Official App

4.1. 'Interact' section

4.1.1. 'Find us on apple music'

4.1.2. Webcast

4.1.3. Merchandise shop

4.1.4. American Express, $10 back on purchases + other exclusive rewards at Coachella

5. Facebook

5.1. 1,941,044 likes

5.2. Reactions and tags allows interaction between users

5.3. #coachella2017

5.4. Updates on artists

5.5. Promotion of other social media platforms e.g. Snapchat QR code

6. Twitter

6.1. Link to website and location in bio

6.2. Connects with musicians by posting photos

6.3. Connects with 862,000 followers

6.4. #coachella2017

6.5. Regular updates

7. YouTube

7.1. Reaches 592,695+ subscribers

7.2. Bio includes dates and location of coachella

7.3. Links to website and other social media platforms

7.4. 24,506,578+ views

7.5. Collaborations with other channels e.g. T-Mobile

8. Media

8.1. Daily Mail

8.2. Cosmopoliton

8.3. MTV

9. Sponsors

9.1. Apple

9.2. American Express

9.3. Heineken

9.4. H&M

9.5. Sephora

9.6. BMW

9.7. T-Mobile

10. Viagogo

10.1. External ticket booking agency

11. Pop-up food stalls

11.1. Little Sister

11.2. Open Table

11.3. Kindered

12. Be Social- Public Relations Agency