Capital Expansion

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Capital Expansion by Mind Map: Capital Expansion

1. COO

1.1. maintain business relationships

1.1.1. suppliers raw materials Fililum thread and trim dye house packaging materials

1.1.2. wholesale distributor/showroom

1.1.3. retailer buyer merchandiser

1.2. manage productivity

1.2.1. in-house operations research and development patternmaking marketing merchandising

1.2.2. manage independent contractors textile manufacturer/supplier manufacturing quality control logistics import/export shipping method storage/warehousing inventory control

1.3. follow industry laws/standards

1.3.1. permits/licensing

1.3.2. washing/drying instruction tags

1.3.3. ethical business/manufacturing practices

2. CFO

2.1. budgeting

2.1.1. fixed costs equipment/technology purchases PLM software ERP software sewing machines computers drafting tables digitizer to scan patterns design software leasing facilities corporate office warehouse utilities heating/air water electricity wifi payroll benefits bonuses education/training government fees licensing/permits taxes customs

2.1.2. variable costs manufacturers suppliers delivery charges shipping charges

2.2. sales managment

2.2.1. pricing structure maximize profit based on quality and cost of product

2.2.2. enforce ROI sales volume social media presence clear concept/campaign aware of socio-economic factors increased variable costs competitive marketing environment seasons prepared for natural disasters

2.3. channel planning

2.3.1. direct selling

2.3.2. indirect selling

2.4. partnerships

2.4.1. general partnership

2.4.2. limited partnership

2.4.3. charities/organizations

2.5. financial forecasting

2.5.1. analyze state of economy and industry

2.5.2. analyze competitors

2.5.3. adapt to new technology advances

2.5.4. factor in seasons

2.5.5. monitor demographic changes of target customer

3. CTO

3.1. managing software

3.1.1. PLM system

3.1.2. ERP system

3.1.3. design software

3.2. managing hardware

3.2.1. sewing machines

3.2.2. computers

3.3. managing e-commerce site

3.3.1. working properly

3.3.2. esure efficency

3.3.3. adapt to social trends

3.3.4. updating inventory

3.4. research and development

3.4.1. design technology adobe creative cloud 3d rendering patternmaking sample making

3.4.2. field testing quality control enhance product performace test validity and reliability

3.4.3. production efficient manufacturing process updated machines efficient dying and printing methods

3.5. makes sure technology and resources drive revenue and reduce costs.


4.1. social media

4.1.1. facebook

4.1.2. twitter

4.1.3. instagram

4.2. branding

4.2.1. campaigning

4.2.2. lookbooks

4.2.3. commericals

4.2.4. advertising

4.2.5. brand transparency

4.3. customer interaction

4.3.1. giveaways

4.3.2. contests

4.3.3. events open to the public industry only

4.3.4. customer feedback

4.4. product collaboration

4.4.1. with another brand

4.4.2. with a retailer

4.4.3. with a public figure

4.5. public relations

4.5.1. press releases

4.5.2. blogger outreach

4.5.3. celebrity outreach

4.5.4. product placement in publications

4.5.5. product placement in tv/film

4.6. trade shows

4.6.1. booth represents the brands image

4.6.2. creates interactive experience for buyers