Civil Beat Design Thinking

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Civil Beat Design Thinking by Mind Map: Civil Beat Design Thinking

1. What business are you in?

1.1. News?

1.2. measure of performance?

1.3. Media?

1.4. App company?

1.5. Events?

1.6. Entertainment?

1.7. Lobbyists?

1.8. Technology?

1.9. Creative / Innovation?

1.10. Lifestyle?

1.11. ?

2. Phase I

2.1. $50K

2.2. Purpose and goals of phase 1

2.3. Quantify efforts and deliverables

2.4. Process approaches

2.4.1. Estimate hours

2.4.2. Team and activities

2.4.3. Quick Cycles of 5 DT steps

2.5. Build the Team

2.5.1. Oceanit

2.5.2. Civil Beat

2.6. Project space

2.7. CB team / Point Contact

2.8. Continuous Empathy / Discovery work

2.9. Ideate - Prototype - Test cycles

3. Phase II

3.1. $100K

4. Phase III

4.1. $150K

5. Notes

6. Questions

6.1. What are the rules of your industry, your business?

6.2. Who do you see as your competitors?

6.3. Understand the Whys, vs. only What do people consume

6.4. Example...I want to appear educated, informed, intelligent with minimal effort. Trivial Pursuit

7. Goals

7.1. Grow readership

7.1.1. Milleniels

7.2. Grow engagement

7.3. Grow civic participation

8. Proposal Key Sections

8.1. Who we are

8.2. What we do

8.3. How we do it

8.4. How DT is part of what we do

9. Social currency concept

9.1. User profile/behaviors

10. Stakeholder list

10.1. Large Corporations

10.1.1. HECO

10.2. Government agencies

10.3. Non- Profits

10.3.1. HPR

10.4. Politicians

10.4.1. Policy makers

10.5. Readers

10.5.1. Social Media

10.5.2. Casual Readers

10.5.3. Untapped Readers

10.6. Powerless

10.7. Donors

10.7.1. Major

10.7.2. Grass Root Donors

10.7.3. Foundations

10.7.4. Businesses

10.8. Local Communities and Neighborhoods

10.9. Other Journalists

10.10. Influenceers

10.10.1. Personalities

10.11. Journalism Dept at UH

10.12. Police/Legal Entities

10.13. Pierre