HomeSmartHome

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HomeSmartHome by Mind Map: HomeSmartHome

1. Customer Segments

1.1. If different

1.1.1. How

1.1.2. types

1.1.2.1. mass market

1.1.2.1.1. Eg toilet paper

1.1.2.2. niche

1.1.2.2.1. specialised cust grp

1.1.2.3. segmented

1.1.2.3.1. slightly diff cust grps

1.1.2.4. diversified

1.1.2.4.1. multiple unrelated

1.1.2.5. multi-sided mkts

1.1.2.5.1. eg credit card

2. Value Proposition

2.1. for particular cust segment

2.1.1. value to cust

2.1.1.1. qualitative

2.1.1.2. quantitative

2.1.2. cust needs satified

2.1.3. offer to each segment

3. Channels

3.1. delivery of value proposition to cust

3.1.1. raise awareness

3.1.1.1. products

3.1.1.1.1. Eg premium cookie

3.1.1.2. services

3.1.2. assist cust to evaluate

3.1.3. cust purchase method

3.1.4. deliver value prop

3.1.5. post purchase support

3.2. which channel?

3.2.1. customer segment

3.3. Integrate & measure

3.3.1. effectiveness

3.3.2. branding

4. Customer Relationships

4.1. for segment

4.1.1. customer

4.1.1.1. asquisition

4.1.1.2. retention

4.1.1.3. upselling

5. Revenue Streams

5.1. One off

5.1.1. Equipment & Installation

5.2. Recurring

5.3. Questions?

5.3.1. What Value Are Customers Willing to Pay For?

5.3.2. What do they pay competitors for now?

5.3.3. How will this change in the future?

6. Key Resources

6.1. Enable Business Model

6.1.1. In company

6.1.2. Via Partners

6.2. Types

6.2.1. Physical

6.2.2. Financial

6.2.3. Intellectual

6.2.4. Human

7. Cost Structure

7.1. all business model costs

7.2. generated from

7.2.1. creating & delivering value

7.2.2. maintaining customer relationships

7.2.3. revenue creation

7.2.4. Calculate

7.2.4.1. $ spent for key

7.2.4.1.1. resources

7.2.4.1.2. activities

7.2.4.1.3. partnerships

7.3. Models

7.3.1. Cost

7.3.1.1. minimise $ by

7.3.1.1.1. low price value proposition

7.3.1.1.2. maximum automation

7.3.1.1.3. extensive outsourcing

7.3.1.2. mature companies

7.3.2. Value

7.3.2.1. value creation

7.3.2.1.1. personalised service

7.3.2.1.2. premium value

7.3.2.2. startups

8. Key Activities

8.1. Enact Business Model

8.1.1. Eg

8.1.1.1. Dell - Supply Chain

8.1.1.2. Consultancy - Problem Solving

9. Key Partners

9.1. Make Business Model Work

9.1.1. Supplier & Partner Network

9.2. Types

9.2.1. Non-competitor alliance

9.2.2. Joint Ventures

9.2.3. Buyer - Supplier

9.2.4. Co-opetition

9.2.4.1. competitor alliance

9.3. motivations

9.3.1. economies of scale

9.3.1.1. reduce costs

9.3.2. Acquire skills / resources

9.3.2.1. knowledge

9.3.2.2. licenses

9.3.2.3. customers

9.3.3. less risk / uncertainty