DoubleClick's Creative Breakdown

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DoubleClick's Creative Breakdown by Mind Map: DoubleClick's Creative Breakdown

1. FLASH

1.1. Creative Info

1.1.1. Campaign name

1.1.2. Creative name

1.1.3. Format

1.1.3.1. In-Page

1.1.3.2. Expandable

1.1.3.3. IM Expand

1.1.3.4. Floating

1.1.3.5. Peel-down

1.1.3.6. In-Page with Floating

1.1.3.7. Flash-in-Flash

1.1.3.8. Flash-in-Flash Expandable

1.1.3.9. Multi-Floating

1.1.3.10. In-App (mobile)

1.1.3.11. VPaid Linear

1.1.3.12. VPaid Non-Linear

1.1.4. Task type

1.1.4.1. Development

1.1.4.2. Client Revision

1.1.4.3. Live Revision

1.1.4.4. QA Revision

1.1.5. QA Geo

1.1.5.1. Region

1.1.5.2. Country

1.1.6. Date & Timing

1.1.6.1. Commit Date

1.1.6.2. Urgent?

1.1.7. Platform

1.1.7.1. Flash

1.1.7.2. HTML5

1.2. Studio Components

1.2.1. HtmlEnabler

1.2.2. ProxyEnabler

1.2.3. StudioLoader

1.2.4. Expanding

1.2.5. Lightbox

1.2.6. DynamicContent

1.2.7. VideoPlayer

1.2.8. VideoPlayerAdvanced

1.2.9. YTPlayer

1.2.10. YT Close Button

1.2.11. YT Subscribe Button

1.2.12. LocalConnect/Tandem

1.2.13. Maps

1.2.14. Stage Maximizer

1.2.15. Flash in Flash

1.2.16. Context Discovery

1.2.17. Clickable Skin

1.2.18. Floater Backdrop

1.2.19. Sidekick

1.2.20. Screen Capture

1.3. Creative setup

1.3.1. InPage

1.3.2. Expanding

1.3.2.1. Auto

1.3.2.2. User

1.3.3. Multi-Directional Expanding

1.3.3.1. Auto

1.3.3.2. User

1.3.4. Lightbox

1.3.5. Floater

1.4. Functionalities

1.4.1. Creative functionality

1.4.1.1. Exit

1.4.1.1.1. Hotspots

1.4.1.1.2. End frame (timeline/animation)

1.4.1.1.3. End frame (tweening API)

1.4.1.2. Dynamic

1.4.1.2.1. Text

1.4.1.2.2. Graphic

1.4.1.2.3. Video

1.4.1.3. Date swap

1.4.1.3.1. Text

1.4.1.3.2. Graphic

1.4.1.3.3. Video

1.4.1.4. Extras

1.4.1.4.1. External content loader

1.4.1.4.2. Url loader

1.4.1.4.3. Text fit

1.4.1.4.4. Image fit

1.4.1.4.5. LocalConnection communications

1.4.1.4.6. Additional function/logic

1.4.1.4.7. JS Injection

1.4.1.5. Site Specs

1.4.1.5.1. Masthead

1.4.1.5.2. WB

1.4.1.5.3. Engagement

1.4.2. Video

1.4.2.1. Replace existing video player to Studio's VideoPlayer or YTPlayer

1.4.2.1.1. Replicate original functionality

1.4.2.1.2. Additional/Modify functionality

1.4.2.2. SD Player

1.4.2.2.1. Playback controls

1.4.2.3. HD Player

1.4.2.3.1. Playback controls

1.4.2.4. YTPlayer

1.4.2.5. Video events

1.4.2.5.1. Funtionality trigger

1.4.2.5.2. Tracking Metrics

1.5. Modification

1.5.1. Machine rendering

1.5.1.1. Font shift

1.5.1.2. Image shift

1.5.2. Creative flow/Logic change

1.5.2.1. Animation

1.5.2.2. Functionality

1.5.3. Skinning

1.5.3.1. Buttons

1.5.3.2. Graphics

1.5.4. Additonal

1.5.4.1. Border

1.5.4.2. Backup image

1.5.4.3. Additional graphics

1.5.4.4. Video encoding

1.5.5. Fixes

1.5.5.1. As errors

1.5.5.1.1. Compile time

1.5.5.1.2. Runtime

1.5.5.2. Functionality bug

1.5.5.2.1. Animation

1.5.5.2.2. Sequencial bug

1.5.5.3. Optimization

1.5.5.3.1. File size

1.5.5.3.2. CPU usage

1.5.5.3.3. Memory usage

1.5.5.4. Browser issue

1.5.5.4.1. Rendering issue

1.6. Tracking Metrics

1.6.1. Exit

1.6.2. Counter

1.6.3. Timer

1.7. Remarketing Pixel

1.7.1. On Impression

1.7.2. On Click

1.7.3. On Interaction

1.7.4. On Exit

1.7.5. On View

1.7.6. Click Tracker

1.7.7. Brand Study Pixel

1.7.8. Third Party Pixel

1.8. Pre-QA

1.8.1. Funtionalities

1.8.2. Originals

1.8.3. Trackings

1.8.4. Site specs

1.9. Replication

2. HTML5

2.1. Creative Info

2.1.1. Campaign name

2.1.2. Creative name

2.1.3. Format

2.1.3.1. In-Page

2.1.3.2. Expandable

2.1.3.3. IM Expand

2.1.3.4. Floating

2.1.3.5. Peel-down

2.1.3.6. In-Page with Floating

2.1.3.7. Flash-in-Flash

2.1.3.8. Flash-in-Flash Expandable

2.1.3.9. Multi-Floating

2.1.3.10. In-App (mobile)

2.1.3.11. VPaid Linear

2.1.3.12. VPaid Non-Linear

2.1.4. Task type

2.1.4.1. Development

2.1.4.2. Client Revision

2.1.4.3. Live Revision

2.1.4.4. QA Revision

2.1.5. QA Geo

2.1.5.1. Region

2.1.5.2. Country

2.1.6. Date & Timing

2.1.6.1. Commit Date

2.1.6.2. Urgent?

2.1.7. Platform

2.1.7.1. Flash

2.1.7.2. HTML5

2.2. Studio Components

2.2.1. HtmlEnabler

2.2.2. Expanding

2.2.3. Lightbox

2.2.4. DynamicContent

2.2.5. YTPlayer

2.2.6. YT Close Button

2.2.7. YT Subscribe Button

2.2.8. LocalConnect/Tandem

2.2.9. Maps

2.2.10. Stage Maximizer

2.2.11. Context Discovery

2.2.12. Clickable Skin

2.2.13. Floater Backdrop

2.2.14. Sidekick

2.2.15. Screen Capture

2.3. Creative setup

2.3.1. InPage

2.3.2. Expanding

2.3.2.1. Auto

2.3.2.2. User

2.3.3. Multi-Directional Expanding

2.3.3.1. Auto

2.3.3.2. User

2.3.4. Lightbox

2.3.5. Floater

2.4. Functionalities

2.4.1. Creative functionality

2.4.1.1. Exit

2.4.1.1.1. Hotspots

2.4.1.1.2. End frame (timeline/animation)

2.4.1.1.3. End frame (tweening API)

2.4.1.2. Dynamic

2.4.1.2.1. Text

2.4.1.2.2. Graphic

2.4.1.2.3. Video

2.4.1.3. Date swap

2.4.1.3.1. Text

2.4.1.3.2. Graphic

2.4.1.3.3. Video

2.4.1.4. Extras

2.4.1.4.1. Url loader

2.4.1.4.2. Truncate text with Ellipsis

2.4.1.4.3. LocalConnection communications

2.4.1.4.4. Additional function/logic

2.4.1.5. Site Specs

2.4.1.5.1. Masthead

2.4.1.5.2. WB

2.4.1.5.3. Engagement

2.4.2. Video

2.4.2.1. Additional/Modify functionality

2.4.2.2. Video Player

2.4.2.2.1. Playback controls

2.4.2.3. YTPlayer

2.4.2.4. Video events

2.4.2.4.1. Funtionality trigger

2.4.2.4.2. Tracking Metrics

2.5. Modification

2.5.1. Styles

2.5.2. Creative flow/Logic change

2.5.2.1. Animation

2.5.2.2. Functionality

2.5.3. Skinning

2.5.3.1. Buttons

2.5.3.2. Graphics

2.5.4. Additonal

2.5.4.1. Border

2.5.4.2. Backup image

2.5.4.3. Additional graphics

2.5.4.4. Video encoding

2.5.5. Fixes

2.5.5.1. JS errors

2.5.5.1.1. Runtime

2.5.5.2. Functionality bug

2.5.5.2.1. Animation

2.5.5.2.2. Sequencial bug

2.5.5.3. Optimization

2.5.5.3.1. File size

2.5.5.3.2. CPU usage

2.5.5.3.3. Memory usage

2.5.5.4. Browser issue

2.5.5.4.1. Rendering issue

2.6. Tracking Metrics

2.6.1. Exit

2.6.2. Counter

2.6.3. Timer

2.7. Remarketing Pixel

2.7.1. On Impression

2.7.2. On Click

2.7.3. On Interaction

2.7.4. On Exit

2.7.5. On View

2.7.6. Click Tracker

2.7.7. Brand Study Pixel

2.7.8. Third Party Pixel

2.8. Pre-QA

2.8.1. Funtionalities

2.8.2. Originals

2.8.3. Trackings

2.8.4. Site specs

2.9. Replication