SNAPCHAT

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SNAPCHAT by Mind Map: SNAPCHAT

1. Founders

1.1. Evan Spiegel

1.1.1. 22 years old

1.1.2. Born in Los Angeles, CA

1.1.3. Product Design Degree from Stanford University

1.2. Bobby Murphy

1.2.1. 24 years old

1.2.2. Born in Berkeley, CA

1.2.3. Mathematics & Computer Science from Stanford University

1.3. A group of 20-something Stanford University students developed and launched the app in 2011.

2. Headquarters, Venice CA

2.1. No Profits

2.2. No Acquisitions

2.2.1. Turned down a $3 Million acquisition offer from Facebook

2.2.1.1. One of the app's cofounders declined the cash offer however. Facebook has since launched a rival ephemeral photo app called Slingshot.

2.2.2. Turned down an acquisition offer from Google

2.3. over 50 employees (as of LinkedIn Aug 2014

2.4. Net Worth: $10 Billion (estimated value as of July 2014)

2.5. Snapchat settled charges with the US regulators in 2014, which accused it of deceiving consumers by promising that photos sent on its service disappeared forever after a period of time.

3. Features

3.1. Disappearing Image/Video Sharing Capabilities

3.1.1. Are images actually erased?

3.1.1.1. "If you don't understand the underlying technology of the Internet, and aren't thinking about what is going on behind the scenes, it looks like it disappeared."

3.1.1.2. Nothing is actually “erased”, it will be stored on a server or in your “trash”

3.1.1.3. Third part apps and screenshots can save snaps.

3.1.1.4. The company says it deletes "snaps" from its servers after the message is opened, but admits people can still take screenshots of messages.

3.1.1.4.1. Snapchat sends the sender a notification.

3.1.1.5. Snapchat revealed the only way people can get access to sent Snapchats is if they're not opened.

3.1.2. Add a caption or doodle to your photo or video

3.1.3. Send it to one of many of your snapchat friends

3.1.4. Add it to your story

3.1.4.1. Will be viewable to your Snapchat friends for 24 hours

3.1.4.2. Delete from your story at any time

3.1.4.3. See who viewed your story

3.1.4.4. friends can screenshot your story

3.1.4.5. you can block certain friends from viewing your story

3.1.4.6. you can add many stories to your Story

3.1.5. friends can view your snap for up to 10 seconds

3.1.5.1. you can choose how long your snap can be viewed before it disappears

3.1.5.2. Snapback

3.1.5.2.1. by double tapping, your friend can replay your snap up to 1 time

3.1.6. Snap Score

3.1.6.1. total number of Snaps you have sent and received. It appears next to your name in friends' contact lists and vice versa

3.2. Private Chat Functionality

3.2.1. lets you privately message with friends on Snapchat

3.3. Marketing

3.3.1. Contests

3.3.2. New product sneak peaks

3.3.3. Coupons

3.3.4. Behind the scenes

3.3.5. New team member introduction

3.3.6. Targeted videos

3.4. Location stamps

3.4.1. Appear when you are within a certain GPS range

3.5. snapcash

3.5.1. Send money to your friends on snapchat in the message feature

3.5.2. Snapchat partnered with Square to launch Snapcash in 2014

3.5.2.1. Your card details are securely stored by Square

3.5.2.1.1. Square is a mobile payments company co-founded in 2009 by Jack Dorsey

3.5.3. lets you use your debit card to pay for goods or simply send money to friends

3.5.3.1. enter your debit card

3.5.3.1.1. swipe into chat

3.5.4. You must be 18 years or older to use snap cash

3.6. Snapchat Discover

3.6.1. new way to find stories from specific editorial teams

3.6.2. swipe from left on the main screen to you'll see the Stories screen

3.6.2.1. tap the new Discover icon (circle symbol) in the top-right corner

3.6.2.1.1. You will see a grid of all the available "editorial teams"

4. Participation

4.1. Approximately 30 million monthly active users

4.2. 46% of teens use snapchat daily

4.3. As of May 2014, the app's users were sending 700 million photos/videos per day

4.4. 70% of snapchat users are women

4.5. Core audience is between 13 and 25 years old

4.6. 18% of iphone users use snapchat

4.7. Snapchat users are sending about 400 million “snaps” a day

4.8. 26 million active US Users

4.9. Snapchatters or Snapchat users

5. How to start snapping

5.1. Download the app from your app store on your smart phone

5.1.1. create an account and user ID

5.1.1.1. the app will always open and show your camera view straightaway

5.1.1.1.1. The top left-hand corner has a Flash button for toggling your camera's flash

5.1.1.1.2. the top-right hand corner has a Camera button for toggling the camera between front-facing and rear-facing mode

5.1.1.1.3. the center of the main screen shows you whatever your camera sees

5.1.1.1.4. Hold the Camera button down to record a video with sound or tap the Camera button to take a picture

6. How it connects to Other Systems

6.1. Adding Contacts

6.1.1. Tap the Contacts button from the bottom right-hand corner of the main screen

6.1.1.1. Tap the Add Contacts button in the top right of your Contacts screen

6.1.1.1.1. View preexisting Snapchat friends

6.1.1.1.2. finding Snapchatters in your contacts

6.1.1.1.3. Searching for Snapchatters

6.2. You have to download the app from your smartphones app store

6.3. Uses your camera's picture and video capabilities

7. Impact if Snapchat did not exist

7.1. Facebook would have more usage and popularity

7.2. The amount of selfies taken per year would decrease significantly, and the term "selfie" would be much less popular today