OFFLINE CHANNEL

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OFFLINE CHANNEL by Mind Map: OFFLINE CHANNEL

1. Advertisement/PR

1.1. Billboards

1.2. Bus/Taxi

1.3. Magazines

1.4. Newsletters

1.5. Newspapers

1.6. Pre-roll/In film Cinema

1.7. Press Kit

1.8. Press Releases

1.9. Radio

1.10. Restroom Ads

1.11. Sponsorship

1.12. TV

1.13. Trade Directories

1.14. Yellow pages

1.15. ~other

2. Books

2.1. Chapters

2.2. Cover

2.3. Distribution

2.4. Inserts

2.5. Pages

2.6. ~other

3. Business Print Materials

3.1. Branded Items

3.2. Brochures

3.3. Business Cards

3.4. Catalogs

3.5. Consumer Guides

3.6. Door hangers

3.7. Flyers

3.8. Gift Cards

3.9. Letterhead

3.10. Menus

3.11. Printed Materials

3.12. Stickers

3.13. ~Other

4. Check Out

4.1. Bags/Carry-out/Packaging

4.2. Coupons

4.3. Receipts

4.4. What you say

4.5. ~other

5. Customer Interaction: Your Staff / Salesforce / Yourself

5.1. Education

5.2. Learn Technology

5.3. What you say

5.4. ~other

6. Direct Mail

6.1. Post cards

6.2. Promotional Gifts

6.3. Sales letters

6.4. ~other

7. Distribution Channels

7.1. Exporters

7.2. Retailers

7.3. Wholesalers

7.4. ~other

8. Electronic Display

8.1. Electronic signs

8.2. In-store TV & Flat-screens

8.3. Wiffiti Screens

8.4. ~other

9. Fulfillment

9.1. Inserts

9.2. Packaging

9.3. Stickers

9.4. ~other

10. Live Phone (Inbound, Outbound)

10.1. Educate staff

10.2. Learn Technology

10.3. Script/Verbiage

10.4. ~Other

11. Live Seminars/Trade Shows/ Events/Speaking Engagements

11.1. What you say

11.2. What you show

11.3. Who you meet

11.4. ~other

12. Offline Engagement

12.1. Contests

12.2. Polls

12.3. Surveys

12.4. ~other

13. Offline Guerilla Marketing Promotions

13.1. Creative offline strategies

13.2. Enter Competitions

13.3. Make News

13.4. Publicity Stunts

13.5. ~other

14. Offline List Building

14.1. List rentals

14.2. Fishbowl Card Collection

14.3. Contest Boxes

14.4. Demographic Segmentation

14.5. ~other

15. Offline Partnerships

15.1. Collaborative promotions

15.2. JVs

15.3. Referrals

15.4. Shared newsletters

15.5. ~other

16. Recorded Phone (Toll-free or local)

16.1. 24/7 Recorded Message System

16.2. Answer Machine Messages

16.3. Corporate/Direct Sales Leaders

16.4. Free Recorded Messages

16.5. Mid-sized Biz / Virtual Phone System

16.6. On-hold Messages

16.7. ~Other

17. Signage

17.1. Display signs

17.2. Store signs

17.3. Vehicle lettering & stickers

17.4. Walking Sandwich Boards

17.5. Yard signs

17.6. ~other

18. Word-Of-Mouth

18.1. Ask for Reviews & Testimonials

18.2. Ask for referrals

18.3. Be awesome/ Be remarkable

18.4. Create Something People Talk About

18.5. ~other

19. Contact Dan Hollings [email protected]

20. See Cross-Integration Mind Map