What process would you adopt to create a suite of new offers for senior chief executives? What ke...

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What process would you adopt to create a suite of new offers for senior chief executives? What key issues would you keep in mind? by Mind Map: What process would you adopt to create a suite of new offers for senior chief executives? What key issues would you keep in mind?

1. Clarify goals/commitments and accountability in relation to new suite

1.1. Clarify resources and processes

2. Research the market

2.1. Competitor analysis

2.2. Customer analysis

2.2.1. Segments

2.2.2. Personas

2.3. Whose needs are not being met?

2.3.1. Burning Aspiration

2.3.2. Burning Platform

2.3.3. Ticking the Leadership box

2.4. Where is the market doing the wrong thing well?

3. How we explore what it means to do the right thing well for our target markets? How do we get there?

3.1. Digital Leadership?

4. Gain Entry....

4.1. Provide re-assurance to current players - signpost to what works - innovate around what doesn't

4.2. Develop options/Choose preferred options/Execute

5. Ready, Fire, Aim

5.1. Go to market with a good enough product. Learn and iterate

6. Key issues

6.1. Critical opinion formers in the client system

6.2. Hygiene factors

6.2.1. Timelines

6.2.2. Budgets/financial profiles

6.2.3. Reporting

6.3. Senior CEOS = not a homogenous group

6.3.1. Learning styles

6.4. Content/process

6.5. Learn from the Academy Experience

6.6. Learning through teaching

6.6.1. Mentoring service

6.6.2. Personal study tours/quests

6.6.2.1. Report back/Steered by community of peers

6.7. Partnering Well in a Complex and Political System

6.8. Balance between leading the organisation and leading in a system

6.9. Getting beyond the usual suspects and leadership junkies...

6.10. Living NHS Values - flexible and vibrant....

7. Develop a stakeholder advisory group/client system

7.1. Senior CEOs

7.2. LDPs

7.3. Governance/Risk

8. Critical Incident Stories

8.1. Sandwichgate

9. Add/Change this map? http://goo.gl/f5lcHy

10. Prepared for NHSLA by Mike Chitty Dec 2014 07788 747954