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CRM by Mind Map: CRM

1. Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers.

1.1. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support

2. leads to improved customer relationships

2.1. more customers

2.2. maintains excisting relationships

2.3. makes the relationships deeper

3. CRMs benefits

3.1. Organizes and ties info to the same place

3.2. More effective

3.3. No over lapping work

4. Great opportunity to attract more customers

5. CRM keeps all the contacts available and easy to find

6. If someone leaves from the work place you still have his connections listed

7. Sales increase because of the loyal customers as well as the new customers

7.1. When there is more customers sales increase

8. Also when you have CRM in use you can silence the "word of mouse" a bit



11. Qualified lead A potential customer who has expressed interest in a product or service and meets general buying criteria. Read more:

12. sales pipeline: a sales pipeline is a visual framework that illustrates the amount of business your company tries to win over a period of time.

12.1. A good Sales Pipeline Management solution lets you get powerful insight into your sales and marketing processes, to improve your business and win more contracts.

13. The sales forecasting process is a critical one for most businesses. The ability to accurately forecast sales enables companies to plan their investments, launch new productcs, manage their inventory and related costs, staff appropriately, anticipate the timing of sales, etc.

14. Lead management


16. Organization: Organization represents a company or an institution that has multiple employees associated with it. Contacts, as in employees, can be directly related to an Organization record. Organization need not always be a existing customer. You will track the business deal through Opportunities. If the deal is won, Organization will represent existing customer. If the deal is lost, you can always have archive of dead Organizations in your vtiger CRM with an intention of having business with them some time in future.

17. Contact: A Contact is the contact information for a given customer or prospective customer. When a Lead is converted to an Opportunity, a Contact for the prospective customer is automatically created in the CRM system.

18. Quotes: A Quote is a records information for a sales quotation, i.e. price, quantities, and other terms, for a potential sale to prospects. The CRM system supports you in the creation of quotes for potential customers. A quotation can be created for a Potential, for easy and automatic transfer of the customer data to the quote.

19. When there is a chance of further negotiations with a lead, it can be converted into an account, contact, and potential. In short, once the lead status has reached a certain stage, it can be qualified as a potential. On conversion, all the lead details are transferred in creating an account, contact, and potential. You can map the lead fields with those of the account, contact and potential so that the details are transferred to the appropriate fields.