Andrew Goodwin 'Dancing in the Distraction Factory' Structure of Music Videos Rethinking Narrati...

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Andrew Goodwin 'Dancing in the Distraction Factory' Structure of Music Videos Rethinking Narrative Analysis by Mind Map: Andrew Goodwin 'Dancing in the Distraction Factory'  Structure of Music Videos Rethinking Narrative Analysis

1. Andrew Goodwin's Theory on music videos:

1.1. Pop videos usually dot follow narratives, because they approach stories is different ways that films do. The three reasons for this are that music videos are based on songs, that normally don't follow the 'normality-problem-resolution structure. Another reason is that artists sometimes play the role of the narrator and a character and lastly, the singer usually looks straight into the camera, which is a performance that has the intention of involving the viewer.

1.2. Repetition plays a big part in music videos. Certain images are repeated on certain choruses or lyrics and repetition of rhythms creates familiarly of genres. Also, songs are played constantly on the radio, TV channels and a song may even have advertisement, which makes the viewers familiar with the song as well.

1.3. Pop song and videos, have no ending but the song has to end and the way this happens is base on music videos structures. It either ends on built climax or fades away after continuous repetition.

2. Three types of relations between songs and videos

2.1. Illustration: This is when the video demonstrates the song lyric through either a performance, visual images or words.

2.1.1. Beyonce - Pretty Hurts This is an example because the meaning of the song is performed by Beyonce, in a pageant scenario. The lyrics are about how the world's socially constructed view of how females should be, effecting girls' happiness on the inside, while they try and 'fix' the way they look on the outside. As the song goes on and we see more and more how 'pretty hurts', Beyonce's actions becomes more aggressive and painful, which illiterates the song well.

2.2. Amplification: This is when the lyrics doesn't directly link to the song and sometimes refers to theoretical meanings. It enhances on the meaning of the song while remaining linked to the lyrics.

2.2.1. Ed Sheeran - Give Me Love This is an example of Amplification because the video shows a girl performing the role of cupid and she is 'giving out love'. But the idea that she is not a typical 'cupid' through suggestion that she is not a very happy/graceful cupid, not receiving love herself or through the scene of her death at the end, add new meanings to the video and song.

2.3. Disjuncture: This occurs when the lyrics are ignored and the video has little or no connection to the song.This can also occur when the song and the video contradict each other.

2.3.1. Dr. Dre - Still D.R.E ft Snoop Dogg This song is simply about Dr. Dre is still the same man, famous, as he was before. The video doesn't correlate with the lyrics in anyway, and it mostly focuses of the objectification of women and their bodies, and the expensive cars.

3. Pop music videos also have features that viewers can easily recognise, like the objectification of women. Artists like Beyonces sometimes intentionally present themselves like this but look directly in to the camera to show that they aren't passive.

4. As well as appealing to its target audience, videos also try to appeal to a wider audience. And video that are made for the purpose of a film add images or scenes from the movie, for example, En vogue - Don't Let Go showing scenes from Set it off.