TEDxAmsterdam 2013 Fairphone -- changing the way products are made

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TEDxAmsterdam 2013 Fairphone -- changing the way products are made by Mind Map: TEDxAmsterdam 2013 Fairphone -- changing the way products are made

1. Navigation

1.1. Back to overview map

2. About

2.1. ... this map

2.1.1. Use the + and - buttons to expand/ collapse topics

2.1.2. Hover over the notes icon to read attached notes

2.1.3. Look our for link icons like this one get more information

2.2. ...the author

2.2.1. Bas van Abel

2.2.1.1. http://www.fairphone.com/author/Bas/

2.2.1.2. http://waag.org/en/person/bas

2.2.1.3. @basvanabel

2.3. ...this talk

2.3.1. Themes

2.3.1.1. World economy

2.3.2. Related talks

2.3.2.1. China's rise

2.3.3. Reactions

2.3.3.1. “It’s all about opening up the supply chain, creating transparency" @FairPhone the most ethical smart phone http://ow.ly/tjuiD @TEDxAms

2.3.3.2. @PaulRispens proudly showing his #fairphone during our @tedxams team meeting pic.twitter.com/ug3yKYzm3B

2.3.3.3. Van Abel: "if you unscrew something, you might find out that you can actually fix something!" http://bit.ly/1aTgiCv #fairphone #tedxams

2.3.3.4. Challenge the system! Fairphone: changing the way products are made: Bas van Abel at TEDxAms http://youtu.be/96XfmrJMlNU #TEDx #fairphone

2.3.3.5. Fairphone's @basvanabel explains how ownership asks for involvement, and that means opening your phone. #tedxams pic.twitter.com/w7vw2IPxgG

2.3.3.6. “@TEDxAms: Fairphone is the start of a movement for change. @basvanabel NOW AT #TEDxAms ! pic.twitter.com/Q9mFIwWGV6” iets om over na te denken!

2.3.3.7. Bas van Abel: Fairphone: Changing the way products are made, starting with a single phone #TEDxAms @fundamujde pic.twitter.com/smyOihgmGK

2.3.4. watch this talk on Youtube

3. example: Bas tried to repair my son's Nintendo DS

3.1. He tried to unscrew the screws

3.2. He screwed up the screws

3.2.1. ...metal dust came out of the screwholes

3.3. You know: once you screw up the screws, you're screwed

3.4. led to two questions

3.4.1. How am I going to tell this to my 11-year old son?

3.4.2. Why doesn't Nintendo want me to open up their devices

4. Let's try this with a phone

4.1. have a look at your phone

4.1.1. how would you open up your phone?

4.2. Why don't they want you to open up your phone?

4.2.1. Is it the business model?

4.2.2. Do they want to make money on repairs?

4.2.3. Is it the warranty they don't want you to void?

4.3. It's not fair

4.3.1. If you can't open it, you don't own it

4.3.2. ownershops is about:

4.3.2.1. being able to take responsability

4.3.2.2. engagement

4.3.3. responsability comes with understanding things

4.3.4. opening up things is the first step to understanding things

4.4. Ask the right questions

4.4.1. for example

4.4.1.1. Where does it end up if we don't use it anymore?

4.4.1.2. Where is it made?

4.4.1.3. Where does it come from?

4.4.1.4. Who made it?

4.4.1.5. how much do we know about our phone?

4.4.2. Why?

4.4.2.1. because there's so much more to a phone than we can see

5. Having a closer look when opening up our phone

5.1. a phone has more than 20 minerals

5.1.1. for example

5.1.1.1. The electrolytical capacitor

5.1.1.1.1. makes it possible to have thin phones

5.1.1.1.2. contains mineral Coltan

5.1.2. being mined all over the world

5.1.2.1. a lot of people working in terrible conditions

5.1.2.2. see map

5.2. all these minerals go into subcomponents

5.2.1. all over the world

5.2.2. in factories where millions of people work

5.2.3. a lot of them working under terrible conditions

5.3. the companies putting the phones into the market

5.3.1. making us think we need a new phone every two years

5.3.2. currently: more people than phones on the planet

5.4. when we don't use our phones anymore

5.4.1. they end up in a dump somewhere in the world

5.4.2. they don't have places to recycle it

5.4.3. they have kids taking them apart to recycle them

5.4.4. getting the minerals back into the system

5.5. even the secret service is part of the ecosystem of the phone

5.5.1. how fair is that?

5.6. this is the full complexity of our economy

5.6.1. see map

5.6.2. that's invisible to to us

5.6.3. that connects us all

5.6.4. but lost its human values

6. How to change systems by making stuff

6.1. thought about setting up a campaign about conflict minerals

6.1.1. however: what the alternative?

6.1.2. let's make this alternative phone ourselves

6.2. stared project: Fairphone

6.2.1. by making this fairphone ourselves

6.2.1.1. opening up the systems

6.2.1.2. uderstand what's behind them

6.2.1.3. if you understand something you can change things

6.2.1.4. then: you can improve things

6.2.2. we thought it was impossible

6.2.2.1. a phone was too complex

6.3. steps

6.3.1. went to Congo to find a fair mine

6.3.1.1. didn't exist

6.3.2. went to China to find a fair factory

6.3.2.1. didn't exist

6.3.3. found out that there were a lot of initiatives already

6.3.3.1. working on improvements in the supply chain

6.3.3.2. what if we put these initatives in a phone, to make it a best practice?

6.3.4. leared that if you ask the right questions, people give the right answers

6.3.4.1. then you can actually change things

6.4. questions started to be asked about the fairphone

6.4.1. where can I buy it

6.4.2. when is it on the market

6.4.3. we didn't think about that

6.5. We set a goal: sell 5000 phones;

6.5.1. however, we sold 10.000 phones in three weeks

6.5.2. was really scary

6.5.2.1. 10.000 people

6.5.2.2. bought a phone that didn't exist

6.5.2.3. from a company that never made a phone before

7. the fairphone

7.1. is like any other smartphone

7.1.1. looks the same

7.1.2. does the same things

7.1.3. costs about the same

7.2. But it's important to see what's behind the phone

7.2.1. conflict-free solder paste from Congo

7.2.2. conflict free Tantalum capacitors from Congo

7.2.3. working on getting fair trade gold

7.2.4. made the phone based on open source software

7.3. plus

7.3.1. you can actually open up the phone

7.3.1.1. to change the battery

7.3.2. made people part of the process

7.3.2.1. so they will use their phone a bit longer

7.3.2.2. see products a bit diferent

8. We can't change everything overnight

8.1. e.g.

8.1.1. solve the war in Congo

8.1.2. change the law in china

8.1.3. make a fully modular phone which you can put together as lego

8.2. however

8.2.1. if you start with making a phone

8.2.2. use the phone as something to understand the whole economy and the systems behind it

8.2.3. we can actually challenge the system from withing

8.2.4. because now: we're part of it

8.3. if you unscrew something, you'll might find out that you can actually fix something