Entrepreneurship & Innovation Version 1.0

Entrepreneurship and Innovation Syllabus

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Entrepreneurship & Innovation Version 1.0 by Mind Map: Entrepreneurship  & Innovation Version 1.0

1. 1.The concept of innovation and entrepreneurship

1.1. Lesson Topics

1.1.1. Introduction

1.1.1.1. Professor

1.1.1.2. Teaching Assistants

1.1.1.3. Objectives, Grades and Books

1.1.2. Is Innovation and option?

1.1.3. The World is Changing

1.1.4. What's the meaning of innovation?

1.2. Readings

1.2.1. “The First Mile”, Scott D. Anthony, Pages 1 to 23

1.2.2. “Why the Lean Startup Changes Everything”, Steve Blank, HBR May 2013

1.3. Exercises

1.3.1. The Innovation Challenge Exercise

1.3.2. Problem Cloud Exercise

1.3.3. Are you an entrepreneur?

1.4. What are Your Expectations?

2. 2.The innovation process

2.1. Quiz nº1

2.2. Lesson Topics

2.2.1. What is the First Mile Problem?

2.2.2. High failure rate

2.2.3. What D-E-F-T means?

2.2.4. The Scientific Method

2.2.5. Lean Startup

2.2.6. What is a Business Idea?

2.3. Readings

2.3.1. “The First Mile”, Scott D. Anthony, Chapter 2

2.3.2. “Ten Types of Innovation”, Larry Keeley

2.4. Exercises

2.4.1. Researching Reasons for Failure

2.4.2. Finding What is Your Personality

2.4.3. Designing Your Persona

2.4.4. Creating Your Avatar

3. 3.Ideation

3.1. Quiz nº2

3.2. Lesson Topics

3.2.1. Ten Types of Innovation

3.2.2. Different Ways for Ideation

3.2.2.1. The Kick Box

3.2.2.2. Open Innovation

3.2.2.3. Ideation Sprints

3.2.3. The Mini Business Plan

3.3. Readings

3.3.1. “The First Mile”, Scott D. Anthony, Chapter 3

3.4. Exercises

3.4.1. Creating Your Team

3.4.2. Selecting Your Team's Idea

3.4.3. Defining the Three Elements of Your Team's Idea?

3.4.4. Naming Your Team's Business Idea

4. 4.Evaluating and choosing ideas

4.1. Quiz nº3

4.2. Lesson Topics

4.2.1. Evaluation Categories

4.2.1.1. Pattern-based

4.2.1.2. Financial Analysis

4.2.1.3. Role-Playing

4.2.2. Reverse Income Statement

4.2.3. 4P's

4.2.4. Value Created

4.2.5. Idea Scoring

4.3. Readings

4.3.1. Business Model Generation”, Alex Osterwalder, Pages 1-72

4.3.2. “The First Mile”, Scott D. Anthony, Chapter 4

4.4. Exercises

4.4.1. Scoring Your Team's Idea

4.4.2. Reverse Income Statement Exercise?

4.4.3. Analyzing the Competition?

4.4.4. 4P's Calculation

5. 5.Evidence-based Innovation

5.1. Quiz nº4

5.2. Lesson Topics

5.2.1. Identifying Key Uncertainties

5.2.2. The First Mile certainty table

5.2.3. What is a Business Model?

5.2.4. Designing a Business Model

5.2.5. Riskiest Hypothesis

5.3. Readings

5.3.1. “The First Mile”, Scott D. Anthony, Chapter 5 and 6

5.3.2. “Writing a good hypothesis”, Jonathan Wylie

5.3.3. “20 ways to test your business ideas”, Board of Innovation

5.4. Exercises

5.4.1. Designing the Business Model

5.4.2. Analyzing the Macro-Context

5.4.3. Estimating the Market Dimension

5.4.4. Defining the Pricing

6. 6.Corporate Innovation and Entrepreneurship

6.1. Quiz nº5

6.2. Lesson Topics

6.2.1. Test-Learn and Adjust

6.2.2. Problem-Solution Fit

6.2.3. Product-Market Fit

6.2.4. The Experiment Cookbook

6.3. Readings

6.3.1. “The First Mile”, Scott D. Anthony, Pages 137-139

6.3.2. “The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas”, Michael Schrage, Pages 3-48

6.4. Exercises

6.4.1. Defining Hypothesis

6.4.2. Finding Whish Hypothesis to Validate

6.4.3. Defining how to validate the riskiest hypothesis

6.4.4. Updating the Mini-Business-Plan

7. 7.Observation and Interviewing

7.1. Quiz nº6

7.2. Lesson Topics

7.2.1. Testing Hypothesis

7.2.2. Conducting Interviews

7.3. Readings

7.3.1. “Lean Customer Development”, Cindy Alvarez, Chapter 5

7.4. Exercises

7.4.1. Problem Interview Script

7.4.2. Solution Interview Script

7.4.3. Conducting Interviews

7.4.4. Hypothesis Learning Cards

8. 8.Low-fidelity prototyping

8.1. Quiz nº7

8.2. Lesson Topics

8.2.1. Low-Fidelity

8.2.1.1. Digital Prototyping

8.2.1.2. Physical Prototyping

8.2.2. Low-Fidelity Prototyping Roadmap

8.2.3. Pirate Metrics Canvas

8.3. Readings

8.4. Exercises

8.4.1. Creating Your Low Fidelity Prototype

8.4.2. Using Facebok and/or Google Ads to Validate Hypothesis

8.4.3. Designing Your Website

9. 9.High-fidelity prototyping

9.1. Quiz nº8

9.2. Lesson Topics

9.2.1. High-Fidelity

9.2.1.1. Digital Prototyping

9.2.1.2. Physical Prototyping

9.2.2. High-Fidelity Prototyping Roadmap

9.3. Readings

9.3.1. “Fast Innovation”, Pau Garcia-Mila at TEDxESADE

9.3.2. “It’s Time to Play Moneyball”, Steve Blank

9.3.3. “The First Mile”, Scott D. Anthony, Chapter 7

9.4. Exercises

9.4.1. Creating Your Website

9.4.2. Generating Traffic to Your Website

9.4.3. Creating Your High Fidelity Prototype

9.4.4. Updating Your Pirate Metrics Canvas

10. 10.Move on, pivot or quit?

10.1. Quiz nº9

10.2. Lesson Topics

10.2.1. Investment Readiness Level

10.2.2. Spin-In, Spin-Out, Hold or Kill

10.2.3. How to decide?

10.2.4. Zombie Projects

10.3. Readings

10.3.1. “The First Mile”, Scott D. Anthony, Chapter 8

10.3.2. “The Taxonomy of the Lean Startup Pivot”, Grasshopper Herder

10.4. Exercises

10.4.1. Did Your Team Reach Problem-Solution Fit?

10.4.2. Did Your Team Reach Product-Market Fit?

11. 11.Implementation

11.1. Quiz nº10

11.2. Lesson Topics

11.2.1. 100 Tasks

11.2.1.1. Setup

11.2.1.2. Launch

11.2.1.3. Scale

11.2.2. Budgeting

11.3. Readings

11.3.1. “The First Mile”, Scott D. Anthony, Chapter 9

11.3.2. “The quick and dirty guide for launching your startup”, Launch Academy

11.4. Exercises

11.4.1. Defining the Implementation Plan

11.4.2. Creating the Presence on Social Media

11.4.3. Defining the Marketing Plan

12. 12.Preparing your final presentation

12.1. Lesson Topics

12.1.1. Seek Chaos

12.1.2. The Importance of Diversity

12.1.3. New Skills

12.1.4. Final Presentation

12.1.5. 10 Lessons

12.2. Readings

12.2.1. “Presentation skills”, Board of Innovation

12.3. Exercises

12.3.1. Mini-Business Plan

12.3.2. Defining the Script for Your Video

12.3.3. Recording Your Video