Content Marketing in action

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Content Marketing in action by Mind Map: Content Marketing in action

1. ACD chain

1.1. Relinking

1.2. Remarketing by stages

1.2.1. Pixels

1.3. Chain

1.3.1. Problem/Pain

1.3.1.1. whitepapers

1.3.1.2. tips

1.3.2. Solution

1.3.2.1. how-to guides

1.3.3. Case studies

1.3.3.1. demo video

1.3.3.2. case studies

2. 1. ICP

2.1. Who

2.1.1. Pains & Headache

2.1.2. Countries & Language

2.1.3. Domain or Technology

2.1.4. Buyer Personas

2.1.4.1. For whom?

2.1.4.1.1. CEO

2.1.4.1.2. CTO

2.1.4.2. For What?

2.1.4.2.1. Call-To-Action

2.2. Where

2.3. When

3. 2. Research

3.1. ICP-based

3.1.1. Brainstorm: list of requests

3.1.2. Keyword planner

3.1.3. ahrefs or Uber suggest

3.2. Competitors

3.2.1. a. Brainstorm: list of firms

3.2.2. b. Search simulator: icp-based keywords

3.2.2.1. list of firms

3.2.3. SimilarWeb: check traffic source Search

3.2.4. UberSuggest

3.2.4.1. Top Pages

3.2.4.1.1. blog/content only!

3.2.4.1.2. facebook shares :-)

3.2.4.1.3. visits/backlink => high

3.2.4.2. Backlinks

3.2.4.2.1. Distribution sources

3.3. Trends

3.3.1. BuzzSumo

3.3.1.1. Social network analisys

3.3.2. Google Correlate

3.3.2.1. ideas for Awareness

3.3.2.2. Google Trends

3.4. Keywords Enrichment

3.4.1. Answer The Public

3.4.2. keywordtool.io

3.4.3. UberSuggest

3.4.4. Soovle

3.5. Data

3.5.1. Traffic & Keywords

3.5.1.1. Semrush

3.5.1.2. ahrefs

3.5.1.3. SimilarWeb

3.5.1.4. spyfu USA

3.5.1.5. serpstat

3.5.2. Social

3.5.2.1. Moat

3.6. Tools?

3.6.1. Ideas for content by M. Makarenko

3.6.2. Speach by M. Makarenko

3.6.3. Tools List

3.7. Long tail requests

4. 3. Content Plan

4.1. Topics Defention

4.1.1. Split/Sort/Organize Keywords to ACD

4.1.2. Best/Howto/What is/Cons&Props...

4.1.3. Coshedule Headline Analyzer

4.1.4. Blogs Ideas Generator

4.2. Validation

4.2.1. ICP: Put a question in community

4.2.2. Search for similar topics

4.3. CTA

4.3.1. Define CTA and Magento places

4.4. Format definitions

4.4.1. Article, Youtube, Slideshare, Podcast

4.5. Task Description

4.5.1. Keywords

4.5.2. Subtitles

4.5.3. Triggers

4.5.3.1. Feedback form

4.5.4. Metadata

4.5.4.1. title

4.5.4.2. H1

4.5.4.3. meta desc

4.5.5. Linking

4.5.5.1. relinking map

4.5.6. Alt/title

4.5.6.1. No stock images!

4.5.7. Table & Numbers

4.6. Workflow

4.6.1. Team

4.6.1.1. 1. Owner/CMO

4.6.1.1.1. Generic thoughts

4.6.1.2. 2.1. Expert

4.6.1.2.1. Dictate to microphone

4.6.1.2.2. Talk in the same language with reader

4.6.1.3. 2.2. Editor

4.6.1.3.1. Details in russian

4.6.1.3.2. How to write

4.6.1.4. Check uniqueness

4.6.1.5. 3.1 Designer

4.6.1.5.1. Make it sexy

4.6.1.6. 3.1. Seo expert

4.6.1.6.1. SEO Check

4.6.1.6.2. Similarcontent

4.6.1.7. 4. Native

4.6.1.7.1. Check & beatify

4.6.1.8. 5. Distributor

4.6.1.8.1. LinkBuiling & SEO

4.6.1.8.2. WarmUp

4.6.1.9. 6. Traffic Manager

4.6.1.9.1. Montifor

4.7. Prize for Action

4.7.1. Get checklist to email

4.7.2. Get how-to PDF to email

4.7.3. Get free evaluation...

5. 4. Measurement

5.1. Content Upgrade

5.1.1. Regular process of content refreshing

5.1.2. StoryChief

5.1.2.1. StoryChief optimizer

5.1.3. Google Optimize

5.1.3.1. Experiments

5.2. Google Analytics + Google Tag Manager

5.2.1. Visits

5.2.2. Time spent

5.2.3. Scrolling

5.2.4. Actions [5]

5.3. HotJar

5.4. Google Search Console

5.5. Metrics

5.5.1. Visitors/Action

6. SEO

6.1. Rules

6.1.1. Domain age

6.1.2. Regional domains?

6.1.3. Pages duble

6.1.4. 404

6.1.5. Google Speed Index

6.1.6. https links only

6.1.7. lack of metadata

6.1.8. SimilarContent

6.2. Warp

6.2.1. Buy Links?

6.2.1.1. Non-anchor first

6.2.1.2. Internal anchor second

6.2.1.3. External anchors links after

6.2.2. External links

6.2.3. Google Search console

6.2.4. Ask to google and click

6.3. KPI

6.3.1. Traffic Growth per month

6.4. Seo Cheatsheet

7. Distribution

7.1. Own website

7.1.1. Custom Audiences

7.1.1.1. Facebook Ads

7.1.1.2. Google Ads

7.2. Wordpress

7.3. Multiformat & crosslinking

7.3.1. Article

7.3.2. Video

7.3.2.1. Youtube

7.3.2.2. Vimeo

7.3.3. Presentation

7.3.3.1. Slideshare

7.3.4. Podcast

7.4. Links only at the bottom in comments

7.5. Pod for linkes

7.6. Share

7.6.1. FB Groups

7.6.2. LinkedIn

7.6.2.1. LinkedIn Posts

7.6.2.1.1. Personal only

7.6.2.2. Links only at the bottom in comments

7.6.2.3. PDF attachment

7.6.2.4. Initial boost!

7.6.2.4.1. 1 comment = 5 likes

7.6.3. Medium

7.6.3.1. Publications

7.6.3.1.1. Rewritten articles

7.6.3.1.2. Toppub

7.6.3.1.3. Search + Instant Scraper

7.6.3.2. Own Blog

7.6.3.2.1. Long Strategy

7.6.3.3. Clappers

7.6.3.3.1. Collect with PhantomBuster

7.6.3.3.2. Find @gmail accounts

7.6.3.3.3. Warm with custom audience

7.6.4. GrowthHackers

7.6.4.1. UpVote warm-up

7.6.4.2. send emails

7.6.5. IndiesHackers

7.7. Discussion

7.7.1. StackOverflow

7.7.2. Quora

7.7.3. Reddit

7.7.3.1. Subreddits

7.7.3.2. Many accounts

7.7.3.3. Karma is important

7.8. Research

7.8.1. Search Simulator Extension

7.8.2. Relevance check

7.8.3. Add post allowed

7.9. Quuu Promote

7.10. Guest blogging

7.10.1. Write to us

7.10.2. Competitors backlinks

7.10.3. Automated outbound!

7.10.4. Placed on a site that’s got either a Page Rank of 2+ or a Domain Authority of 25+

7.11. lempod - Increase your LinkedIn post views and get more reachpipedrive-logouber-logozendesk-logostripe-logo

8. Generic

8.1. Motivation

8.1.1. Hot leads are coming

8.1.1.1. Independency from Sales guys

8.1.2. Doesn't eat money all the time

8.2. Tacticts

8.2.1. Period

8.2.1.1. 4-6 months

8.2.2. Budget

8.2.2.1. ~$ 3000 /mo

8.2.3. CMO

8.2.3.1. Responsible person

8.2.3.2. KPI: income leads

8.2.4. ICP

8.2.5. Content Plan

8.2.6. Monitor & Improve

8.2.6.1. Контент-маркетинг для IT Компаний

8.3. Best articles

8.4. Checklist from M. Makarenko

9. 5. Lead Magneto

9.1. Contact Form

9.2. Banner

9.3. Leave an email to get a report

9.4. Popup

9.4.1. Poptin

9.4.2. Convertful

9.5. Chat

9.5.1. Intercom

9.5.2. Helpcrunch

9.5.3. Hubspot Chat

9.5.4. Messenger with Chatbot

9.5.4.1. Chatfuel

9.6. Conversion

9.6.1. Usual: 0.5-2%

9.7. Connect to CRM