Media Information Literacy

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Media Information Literacy by Mind Map: Media Information Literacy

1. Lesson 2

1.1. Media then and now

1.1.1. Traditional media allows businesses to target a broad target audience through billboards, print advertising, television commercials, and more. In comparison, new media allows companies to target a narrow target audience through social media.

1.1.1.1. Industrial age

1.1.1.1.1. a period of history that encompasses the changes in economic and social organization that began around 1760 in Great Britain and later in other countries, characterized chiefly by the replacement of hand tools with power-driven machines.

1.1.1.2. Pre-industrial age

1.1.1.2.1. refers to social attributes and forms of political and cultural organization that were prevalent before the advent of the Industrial Revolution, which occurred from 1750 to 1850. Pre-industrial is a time before there were machines and tools to help perform tasks

1.1.1.3. Electronic age

1.1.1.3.1. the electronic age began when electronic equipment, including computers came into use.

1.1.1.4. Digital age

1.1.1.4.1. also called the information age, is defined as the time period starting in the 1970s with the introduction of the personal computer with subsequent technology introduced providing the ability to transfer information freely and quickly.

2. Lesson 3

2.1. Understanding media: Aesthetics of the image, text and audio.

2.1.1. Image

2.1.1.1. the measure or appreciation of beauty. In photography, it usually means that an image is appealing to the eye. Something about its subject, composition, colour (or lack thereof). It makes you want to sit and observe it for much longer than you would an average picture.

2.1.1.1.1. photography

2.1.1.1.2. timeless image concepts

2.1.2. Text

2.1.2.1. When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Remember that structure refers to how the text is put together, aesthetics is the beauty or pleasure the text provides, and significance involves the importance of the text in time and culture.

2.1.2.1.1. books

2.1.2.1.2. newspapers

2.1.2.1.3. magazines

2.1.3. Audio

2.1.3.1. deals with the nature of art, beauty and taste in music, and with the creation or appreciation of beauty in music. ... Through their writing, the ancient term aesthetics, meaning sensory perception, received its present-day connotation.

2.1.3.1.1. radio

2.1.3.1.2. music

3. Lesson 1

3.1. What is media?

3.1.1. Refers to various means of communication. For example, television, radio, and the newspaper are different types of media.

3.1.1.1. Social Media

3.1.1.1.1. refers to various means of communication. For example, television, radio, and the newspaper are different types of media.

3.1.1.2. New Media

3.1.1.2.1. forms of media that are computational and rely on computers for redistribution.

3.1.1.3. Traditional Media

3.1.1.3.1. mass media institutions that predominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television.

4. Lesson 4

4.1. Aesthetics of film and TV

4.1.1. Aesthetics in film and television is designed to give the television artist insight into the creative process required to direct performance.

4.1.1.1. Film

4.1.1.1.1. the philosophy of the film, or the way that the subject of the film is shown in order to move its audience.

4.1.1.2. Television

4.1.1.2.1. recognises that television is an art, and examines it accordingly. Of course, television is a distinctive art. It has a specific history, and particular and unique forms.

5. Lesson 5

5.1. Aesthetics of new media

5.1.1. Media aesthetics ties into what has been called digital humanities and seeks to take into account the high levels of technological mediation of the world today.

5.1.1.1. Multimedia

5.1.1.1.1. Multimedia is the field concerned with the computer-controlled integration of text, graphics, drawings, still and moving images (Video), animation, audio, and any other media where every type of information can be represented, stored, transmitted and processed digitally.

5.1.1.2. Transmedia

5.1.1.2.1. A narrative that extends beyond multiple media forms that also plays to the strength those forms; may or may not be interactive. The term media has traditionally been used as a label for mainstream news outlets.

5.1.1.3. Traditional and New media

5.1.1.3.1. The digitalization of specific ICTs with the platform served by the Internet has produced interesting convergences that influence the way media content is created and delivered.

6. Lesson 6

6.1. Aesthetic of social networking

6.1.1. a supportive system of sharing information and services among individuals and groups having a common interest. also means to reach out, connect, share or exchange information

6.1.1.1. Print-based

6.1.1.1.1. networks hone in on the power of immediate and often uncensored publication of thoughts in new media platforms.

6.1.1.2. audio-based

6.1.1.2.1. doesn't seem to be as popular their print, photo, or video counterparts. the service is free, users could opt to pay for timely subscriptions in order to download music they like.

6.1.1.3. photo-based

6.1.1.3.1. Perhaps the most popular photograph-based social networking platform is the mobile app "instagram".

6.1.1.4. video-based

6.1.1.4.1. Youtube tagline encourage you to "broadcast yourself" via uploading videos in your own youtube channel.