Google Ads

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Google Ads by Mind Map: Google Ads

1. Expected Clickthrough Rate

1.1. Definition

1.1.1. A keyword status that measures how likely it is that your ads will get clicked when shown for that keyword, irrespective of your ad's position, extensions, and other ad formats that may affect the prominence and visibility of your ads.

2. Keywords auf Mitbewerber

3. Monatliche Wartung

3.1. Quality Score

3.1.1. Ziel: Quality Score von > 8

3.1.2. Ad Relevance Status Used to help identify keywords that might not be relevant enough to perform well.

3.1.3. Landing Page Experience Measurement of how relevant & useful LP is organized + relatable text = higher rating How to improve Relevant, useful content Promote Transparency/Trusthworthiness Make mobile/computer navigation easy Decrease loading time Make sure site is fast

3.2. Rank

3.2.1. Ziel: Zwischen Position 1-3

3.2.2. Quality expected CTR Ad Relevance Landing Page Experience

3.2.3. Bid

3.2.4. Website/Landing Page

3.2.5. Extensions

3.3. Performance

3.3.1. Goals Awareness vCPM CPV Clicks CPC CPA CPA

3.4. Keywords

3.4.1. ausschliessende Keywords

3.4.2. Branding Keywords

3.4.3. generische Keywords

3.5. Bid Strategy

4. Neuerstellung Konto

5. Google Ads Review

6. Neuerstellung Google Ads

6.1. Such Netzwerk

6.2. Display Netzwerk

6.3. Remarketing