Google Ads

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Google Ads by Mind Map: Google Ads

1. Expected Clickthrough Rate

1.1. Definition

1.1.1. A keyword status that measures how likely it is that your ads will get clicked when shown for that keyword, irrespective of your ad's position, extensions, and other ad formats that may affect the prominence and visibility of your ads.

2. Keywords auf Mitbewerber

3. Monatliche Wartung

3.1. Quality Score

3.1.1. Ziel: Quality Score von > 8

3.1.2. Ad Relevance

3.1.2.1. Status

3.1.2.1.1. Used to help identify keywords that might not be relevant enough to perform well.

3.1.3. Landing Page Experience

3.1.3.1. Measurement of how relevant & useful LP is

3.1.3.2. organized + relatable text = higher rating

3.1.3.3. How to improve

3.1.3.3.1. Relevant, useful content

3.1.3.3.2. Promote Transparency/Trusthworthiness

3.1.3.3.3. Make mobile/computer navigation easy

3.1.3.3.4. Decrease loading time

3.1.3.3.5. Make sure site is fast

3.2. Rank

3.2.1. Ziel: Zwischen Position 1-3

3.2.2. Quality

3.2.2.1. expected CTR

3.2.2.2. Ad Relevance

3.2.2.3. Landing Page Experience

3.2.3. Bid

3.2.4. Website/Landing Page

3.2.5. Extensions

3.3. Performance

3.3.1. Goals

3.3.1.1. Awareness

3.3.1.1.1. vCPM

3.3.1.1.2. CPV

3.3.1.2. Clicks

3.3.1.2.1. CPC

3.3.1.3. CPA

3.3.1.3.1. CPA

3.4. Keywords

3.4.1. ausschliessende Keywords

3.4.2. Branding Keywords

3.4.3. generische Keywords

3.5. Bid Strategy

4. Neuerstellung Konto

5. Google Ads Review

6. Neuerstellung Google Ads

6.1. Such Netzwerk

6.2. Display Netzwerk

6.3. Remarketing