Laris Media Digital Strategy

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Laris Media Digital Strategy by Mind Map: Laris Media Digital Strategy

1. Content Marketing Strategy

1.1. Audit

1.1.1. Goals

1.1.2. Website

1.1.3. Social Media

1.2. Develop Content Marketing Calendar

1.3. Produce

1.3.1. Articles

1.3.2. Infographics

1.3.3. Videos

1.3.4. Interviews

1.3.5. Demos

1.3.6. Discounts/Promos

1.3.7. Posts

1.3.8. Images

1.4. Distribute

1.4.1. Sites

1.4.1.1. Ours

1.4.1.1.1. Blog

1.4.1.1.2. Website Content Updates

1.4.1.2. Others

1.4.1.2.1. Forums

1.4.1.2.2. Blogs

1.4.2. Social Media

1.4.3. Email Marketing

1.4.4. Print

1.5. Monitor

2. Sales Funnel Management

2.1. CRM

2.1.1. Sales/Marketing Automation

2.1.1.1. Lead Data Acquisition & Storage

2.1.1.1.1. Website

2.1.1.1.2. Social Media

2.1.1.1.3. Personal Communication

2.1.1.2. Lead/Client Communications

2.1.1.2.1. Social Media

2.1.1.2.2. Email Marketing

2.1.1.2.3. Website

2.1.1.3. Reporting

2.1.1.4. Project Management

2.1.2. Sales Funnels

2.2. Defining & Segmenting Audience

3. Social Media Marketing

3.1. Instagram

3.1.1. Profile Optimization

3.1.2. Content

3.1.3. Analytics

3.2. Facebook

3.2.1. Profile Optimization

3.2.2. Content

3.2.3. Analytics

3.3. LinkedIn

3.3.1. Employee Accounts

3.3.2. Company Page

3.3.2.1. Page Optimization

3.3.2.2. Content

3.3.2.3. Analytics

3.4. Twitter

3.4.1. Profile Optimization

3.4.2. Content

3.4.3. Analytics

3.5. YouTube

3.5.1. Profile Optimization

3.5.2. Content

3.5.3. Analytics

4. Email Marketing

4.1. Lead Acquisition

4.2. Email Segmentation

4.3. Email Types

4.3.1. Promotional

4.3.2. New Inventory

4.3.3. Newsletter

4.3.4. Welcome

4.3.5. Marketing Advice

4.3.6. Educational

4.3.7. Reorder

4.3.8. Testimonial

4.3.9. Survey

4.4. Integration

4.4.1. Website

4.4.1.1. Sign Up Form

4.4.2. Social Media

4.4.2.1. Sign Up Form

4.4.3. Google Analytics

4.4.4. Surveys

4.5. Monitoring

5. Paid Ads

5.1. Google Adwords

5.1.1. Express (Local)

5.1.2. Google Search Partner Network

5.1.3. Google Display Network

5.2. Bing Ads

5.2.1. Bing Local

5.2.2. Bing/Yahoo Search Partner Network

5.3. Social Media

5.3.1. Facebook

5.3.1.1. Boosted Posts

5.3.1.2. Facebook Ads

5.3.1.2.1. Instagram

5.3.2. LinkedIn

5.3.3. Twitter

5.3.4. YouTube

5.4. Analytics

6. Objectives

6.1. Improve Web Analytics

6.1.1. Tactics

6.1.1.1. SEO Analytics

6.1.1.2. Social Media Analytics

6.1.1.3. Optimizing Sales Funnel Management

6.2. Raise Web Conversions

6.2.1. Tactics

6.2.1.1. Website UX Optimization

6.2.1.2. SEO

6.2.1.3. Content Marketing Optimization

6.2.1.4. Social Media

6.2.1.5. Sales Funnel Management Improvement

6.2.1.6. Email Marketing Implementation

6.2.1.7. PPC Marketing Implementation

6.2.1.8. Optimizing Digital Audience Education

6.2.1.9. Improving Audience Engagement

6.3. Improve Digital Brand Awareness

6.3.1. Tactics

6.3.1.1. Website Optimization

6.3.1.2. Content Management

6.3.1.3. SEO

6.3.1.4. Social Media

6.3.1.5. Email Marketing

6.3.1.6. PPC Marketing

7. Online Reputation

7.1. Forum/Blog

7.2. Directories

8. SEO

8.1. larismedia.com

8.1.1. Google Webmaster

8.1.1.1. Search Console Integration

8.1.1.1.1. Demographics

8.1.1.1.2. Improved Keyword Analysis

8.1.2. Google Analytics

8.1.2.1. Acquire Data

8.1.2.1.1. Audience

8.1.2.1.2. Acquisition

8.1.2.1.3. Behavior

8.1.2.2. Establish Goals

8.1.3. Bing Analytics

8.1.3.1. Bing Indexing

8.1.3.1.1. Sitemap Submission

8.1.3.1.2. Custom Image Tagging

8.1.3.1.3. URL Parameters

8.1.3.2. Demographics

8.1.3.3. Keywords

8.1.3.4. Connected Pages

8.1.3.4.1. Facbook

8.1.3.4.2. Instagram

8.1.3.4.3. LinkedIn

8.1.3.4.4. Twitter

8.1.3.4.5. YouTube

8.1.4. Local SEO

8.1.4.1. Google My Business

8.1.4.1.1. Setup Profile

8.1.4.1.2. Gather Data

8.1.4.2. Bing Local

8.1.4.2.1. Setup Profile

8.1.4.2.2. Gather Data

8.1.4.3. Local Directories

8.1.5. Website Audit/Monitoring

8.1.5.1. Website Traffic

8.1.5.2. User Experience Review

8.1.5.2.1. Mobile Review

8.1.5.2.2. Speed Review

8.1.5.2.3. Content Review

8.1.5.3. Keyword Performance Analysis

8.1.5.4. Analyze Report

8.1.5.5. Present Report

8.1.6. Keyword Research

8.1.6.1. Meta Keywords

8.1.6.2. Meta Title

8.1.6.3. Meta Description

8.1.6.4. Canonical URL

8.1.6.5. Google Keyword Reports

8.1.7. Keyword Implementation

8.1.7.1. Page Title

8.1.7.2. Page Description

8.1.7.3. Page Tag Structure

8.1.7.4. Custom Image Tagging

8.1.7.4.1. Image Title

8.1.7.4.2. Image Description

8.1.7.4.3. Image Alt Text

8.1.7.5. Google Search Console Optimization

8.1.7.5.1. Structured Data

8.1.7.5.2. Highlight Data

8.1.7.5.3. Rich Cards

8.1.8. Page Speed Optimization

8.1.8.1. Image Compression

8.1.8.2. Code Minification

8.1.9. Backlinking Strategy

8.1.9.1. Off-Page

8.1.9.1.1. Directories

8.1.9.1.2. Links/Content on Other Sites

8.1.9.1.3. Social Media

8.1.9.2. On-Page

8.1.9.2.1. Links/Content From Other Sites

8.1.9.2.2. Social Media

8.1.10. Blogging

8.1.10.1. Develop Strategy

8.1.10.1.1. Informational Posts

8.1.10.1.2. Promotional Posts

8.1.10.1.3. Guest Posts

8.1.10.2. Determine Metrics & Goals

8.2. Competitive Analysis

8.2.1. Select at least 3 Competitors

8.2.2. Gather Analytics

8.2.3. Analyze

9. Audience

9.1. Larismedia.com

9.1.1. New v. Returning

9.1.2. Mobile Devices

9.1.3. Browser

9.1.4. Gender

9.1.5. Ages

9.1.6. Interest

9.1.6.1. Affinity Categories

9.1.6.2. In-Market Segments

9.1.6.3. Other Categories

9.1.7. Locations

9.2. Social Media

9.3. Networking

10. Website Optimization

10.1. larismedia.com

10.1.1. User Experience (UX)

10.1.1.1. CTAs

10.1.1.2. Website UX Flow

10.1.2. Analytics Monitoring

11. Service Offerings

11.1. Website Development

11.2. SEO/SEM

11.3. Social Media Marketing

11.4. PPC Marketing

11.5. Graphic Design

11.6. Content Marketing

11.7. Geofencing

11.8. Email Marketing

11.9. Marketing Coaching

11.10. Web Analytics Reporting

11.11. Custom Software Development