Japan Marketing

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Japan Marketing by Mind Map: Japan Marketing

1. get customer(student)

1.1. market research

1.1.1. 3C analysis

1.1.1.1. research on the internet

1.1.1.2. report/summary

1.2. strategies

1.2.1. SWOT analysis

1.2.1.1. make hypathesis

1.2.1.2. PEST analysis

1.2.1.2.1. research on the internet

1.2.1.2.2. report/summary

1.2.1.3. 5 forces analysis

1.2.1.3.1. research on the internet

1.2.1.3.2. report/summary

1.2.1.4. PLC analysis

1.2.1.4.1. research on the internet

1.2.1.4.2. report/summary

1.2.1.5. Innovator's theory

1.2.1.5.1. research on the internet

1.2.1.5.2. report/summary

1.2.1.6. value chain

1.2.1.6.1. research on the internet

1.2.1.6.2. report/summary

1.2.1.7. VRIO

1.2.1.7.1. research on the internet

1.2.1.7.2. report/summary

1.2.1.8. 7 S

1.2.1.8.1. research on the internet

1.2.1.8.2. report/summary

1.2.2. STP analysis

1.2.2.1. research on the internet

1.2.2.2. report/summary

1.2.3. 4P

1.2.3.1. research on the internet

1.2.3.2. report/summary

1.2.4. survey

1.2.4.1. questionnaire

1.2.4.1.1. prepare questions

1.2.4.1.2. conduct survey

1.2.4.1.3. report the result

1.2.5. meeting with marketing team

1.2.6. report/summary

1.2.6.1. report/compile the final result of all the research written above

1.2.7. action plan

1.2.7.1. make action plan

1.3. recognition

1.3.1. promotion activities

1.3.1.1. One-on-one Marketing

1.3.1.1.1. make contact with potential customers

1.3.1.1.2. presentation

1.3.1.2. One-on-mass Marketing

1.3.1.2.1. Web marketing

1.3.1.2.2. advertisement

1.3.1.2.3. join fair

1.3.1.3. brand ambassador program

1.3.1.3.1. Strategy

1.3.1.3.2. Excecution

1.3.1.4. partnership with other business

1.4. reliability

1.4.1. One-on-mass

1.4.1.1. Web marketing

1.4.1.1.1. Social Media

1.4.1.1.2. other

1.4.1.2. landing page/home page

1.4.1.2.1. create landing page/translate landing page into Japanese

1.4.1.3. domain: mestudent.co.jp

1.4.1.3.1. buy a domain

1.4.1.3.2. payment for the domain

1.4.1.4. application process translation

1.4.1.4.1. set price for translation

1.4.1.4.2. organise translation process

1.4.1.4.3. find translator

1.4.1.4.4. manage translation process

1.4.1.4.5. update on the website

1.4.1.5. event related to enhance transparency

1.4.1.5.1. office visit event

1.4.1.6. partnership with other business

1.4.2. One-on-one

1.4.2.1. inquiry channel

1.4.2.1.1. embed inquiry channel to the platform

1.4.2.1.2. reply to inquiry

1.4.2.2. face-to-face cnversation

2. get users

2.1. strategies

2.1.1. market research

2.2. user

2.2.1. One-on-one Marketing

2.2.1.1. regular

2.2.1.1.1. make contact with potential customers

2.2.1.1.2. presentation

2.2.1.2. irregular

2.2.1.2.1. campaign

2.2.1.2.2. word of mouth

2.2.2. One-on-mass marketing

2.2.2.1. promotion

2.2.2.1.1. SEO

2.2.2.1.2. advertisement

2.3. platform(make the platform more attractive/valuable)

2.3.1. bland ambassador program(blogger/influencer to post regularly)

2.3.1.1. design program strategy

2.3.1.2. work out details

2.3.1.2.1. how many people

2.3.1.2.2. how much/what will we give to ambassadors

2.3.1.2.3. for how long

2.3.1.2.4. what do they do

2.3.1.3. find prospective ambassador

2.3.1.3.1. approach people

2.3.1.3.2. place advertisement

2.3.1.4. manage program

2.3.1.4.1. check status

2.3.1.4.2. pay the fee

2.3.2. translation

2.3.2.1. set price for translation

2.3.2.2. organise translation process

2.3.2.3. find translator

2.3.2.3.1. place advertisement

2.3.2.3.2. make contact with prospect translator

2.3.2.4. manage translation process

2.3.2.5. update on the website

2.3.3. give user's feedback to UX team

3. get client(agent)

3.1. market research

3.2. contract

3.2.1. preparation

3.2.1.1. prepare bullet point

3.2.1.2. negotiate with lawyer

3.2.2. make a contract with agent

3.3. Marketing material

3.3.1. creative strategy

3.3.1.1. sales pitch

3.3.1.2. copy

3.3.1.3. visual image

3.3.1.4. data

3.3.2. preparation

3.3.2.1. brochure

3.3.2.2. flyer

3.4. application demonstration video

3.5. recognition

3.5.1. promotion

3.5.1.1. One-on-one marketing

3.5.1.1.1. Make connection with agents

3.5.1.2. One-on-mass marketing

3.5.1.2.1. Web marketing

3.5.1.2.2. Advertisement

3.6. reliability

3.6.1. One-on-mass

3.6.1.1. Web marketing

3.6.1.1.1. social media

3.6.1.1.2. Press release

3.6.1.2. Landing page

3.6.1.2.1. Create landing page

3.6.2. One-on-one

3.6.2.1. inquiry channel

3.6.2.1.1. embed inquiry channel to the platform

3.6.2.1.2. reply to inquiry

3.6.2.2. face-to-face conversation

3.6.2.2.1. in person

3.6.2.2.2. online

4. Operation

4.1. Human resourse

4.1.1. regular

4.1.1.1. Australia

4.1.1.2. Krakow

4.1.2. irregular

4.1.2.1. staff for events

4.1.2.2. staff for presentation

4.2. Human resource management

4.2.1. training program

5. Marketing material

5.1. business card

5.1.1. design business card

5.1.2. order business card

5.2. brochure

5.2.1. Mestudent

5.2.1.1. design

5.2.1.2. output

5.2.1.2.1. digital

5.2.1.2.2. paper

5.2.2. Study abroad using Mestudent

5.2.2.1. design

5.2.2.2. output

5.2.2.2.1. digital

5.2.2.2.2. paper

5.3. flyer

5.3.1. Mestudent

5.3.1.1. design

5.3.1.2. output

5.3.1.2.1. digital

5.3.1.2.2. paper

5.3.2. Study abroad using Mestudent

5.3.2.1. design

5.3.2.2. output

5.3.2.2.1. digital

5.3.2.2.2. paper

5.4. small items

5.4.1. sticker

5.4.1.1. design

5.4.1.2. order

5.4.2. key ring

5.4.2.1. design

5.4.2.2. order

5.4.2.3. placement

5.4.3. pen

5.4.3.1. design

5.4.3.2. order

5.4.4. other items

5.4.4.1. design

5.4.4.2. order