Consumer Self-Awareness

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Consumer Self-Awareness by Mind Map: Consumer Self-Awareness

1. Individualism

1.1. Product Preference Fluency

1.2. Personal development

2. Healthification

2.1. Food trends

2.2. Self-Care

3. Perfectionism

3.1. Generation gaps

3.1.1. Digitalization

3.2. Dichotomous thinking

3.3. Performance

3.3.1. Work-Life balance

4. Co-Creation

4.1. Variety-Seeking

4.2. Jointly creating value

4.3. Interaction

5. Personalization

5.1. Digital Marketing

5.1.1. Personalised advertisement

5.2. Social media

5.3. Service differenciation

5.4. Big Data

5.4.1. Customer history and preference

6. Brand Association

6.1. Brand resonance

6.1.1. Brand loyalty

6.2. Customer Based Brand Equity

6.2.1. Brand loyalty

6.3. Brand Familiarisation/Recognition

7. Need-for-Speed

7.1. Millennials

7.2. Purchasing power

7.3. Fast dominate slow